Introducing Alcoa’s “Here for the Future” and “Here with the Facts” campaigns

We’re proud to have launched our third annual public awareness campaign, “Here for the future”. The campaign highlights the essential role aluminium plays in everyday life and its growing demand for the transition to cleaner energy sources.

Alongside this, we have introduced an additional campaign, “Here with the facts”, which focuses on providing clear, factual information about our operations. It’s designed to address common community questions - such as how we’re restoring the jarrah forest and protecting local drinking water - using evidence-based responses.

We recognise that our operations have a direct impact on the communities where we live and work. The campaigns are one of the ways we stay connected, provide transparency and ensure our stakeholders have access to accurate information. They are not just about visibility – they’re about accountability and engagement.

You’ll most likely see these messages across the communities where you live - on TV, radio, billboards, buses, and in local newspapers.

Below is our main feature Television advertisement, learn more about both campaigns here.

Please enable targeting cookies to watch videos. You can enable targeting cookies on our Cookie Policy page.