May 02, 2022

Sweet Introduction to World of Work

Socially and economically vulnerable youth looking to enter the job market in the Brazilian state of Maranhão have a sweet option.

Funded by Instituto Alcoa, the My Opportunity to the World of Work program aims to train and qualify 250 young people in the bakery specialties of sweets, savory foods and confections. There is no cost to the participants, who are selected by program administrator Maranhense Institute for Assistance and Social Inclusion.

The program encompasses 12 bakery classes over 80 hours. Participants are also introduced to human relations, communication, ethics, human rights and entrepreneurship. In addition, Instituto Maranhense for Assistance and Social Inclusion offers a workshop on organizational and financial management planning for those who intend to open their own business as well as improvement workshops and job placement assistance.

At the end of 2021, 110 people had completed the program. Of these, 15 were already in the job market or had started their own business.

“This was an opportunity to acquire qualifications and have my own cake and confectionery business,” said program participant Rosenilde Costa Carvalho. “I am very happy to have participated in this program, which is already contributing to the generation of income for my family. I am offering cakes and am thinking about expanding my venture into the confectionery area.”

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