Accessibility Considerations

In accordance with our Alcoa Value to "Care for People," Alcoa strives to adhere to global accessibility standards.

We encourage the use of free accessibility tools such as WAVE https://wave.webaim.org and NVDA (NV Access) to help ensure that produced content can be available to those with accessibility challenges.

Design teams creating Alcoa-branded material should work to ensure:

A detailed overview of Web Content Accessibility Guidelines (WCAG) international standard can be found on its website.
W3.org/WAI/standards-guidelines/wcag

As well as on United State’s ADA's website:
ADA.gov/resources/web-guidance

For additional guidance on digital and print materials, RGD in partnership with the Government of Ontario produced ACCESS ABILITY as a handbook for graphic design that is available as a free download.
www.rgd.ca/resources/accessibility/access

An overview of design and communication considerations from the above resources are as follows.

Contrast

Use contrasting colors for foreground text and background. For instance, black text on a white background or vice versa.

Type Color

Printed material is most readable in black and white. Color text should be limited to titles, headlines, or call-outs.

Font Size

While font point size can vary from font to font, keep body copy text between 12 and 18 points.

Line Spacing

Space between lines of text should be at minimum 25 to 30 percent of the point size.

Font Style

Alcoa uses sans serif-style fonts that are ideal choices as they present easily recognizable and readable characters across both print and digital platforms. See Our Fonts section for more details. For font weights, select fonts with medium weight such as Regular and Book. Also, avoid light weight fonts and the use of all capital letters, as upper and lower case is more readable.

Kerning

Do not over-tighten the space between individual letterforms.

Margins & Columns

Multiple columns and wide margins make it easier to digest content.

Paper Type

Matte paper finishes reduces glare and provides better legibility.