Typography: Primary Font
Typography helps to present the personality of our organization.
Arial is the font to be used for all internal and external marketing communications: for example, brochures, advertisements, trade show banners, business cards, etc. Arial is available as a preinstalled system font. The Arial family is simple, unadorned and neutral, making it ideal for widespread use.
The Alcoa corporate website utilizes a digital font specific for its use case outside of what is scoped within these guidelines. Any fonts other than Arial must be approved by communications@alcoa.com.
For questions or more information please contact us at communications@alcoa.com.
Arial
Regular
Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)
Arial
Italic
Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)
Arial
Bold
Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)
Arial
Bold Italic
Bold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 (.,:;?!&*)