Our Alcoa blue is a custom color created by Pantone that helps define our brand. Through an established color palette, it's possible for us to "own," a color. Using our colors correctly helps signify the trust and stability in the Alcoa name as a respected and valued brand.
C: 96% | M: 53% | Y: 5% | K: 24%
R: 22 | G: 87 | B: 136
Aluminum PMS 430
C: 5% | M: 0% | Y: 0% | K: 45%
R: 145 | G: 156 | B: 161
If Alcoa Blue cannot be obtained, PMS 647 (coated) or 2945 (uncoated) can be substituted. Alcoa Blue coupled with Aluminum PMS 430 are our primary corporate colors.
Alcoa Blue and Aluminum Color Adjustments
Alcoa Blue and Aluminum should never be modified as a tint (adding white), tone (adding grey), or a shade (adding black).