Brand Guide & Design System

Our Company

Our Purpose Our Values Vision Our Priorities

Our Purpose

We Turn Raw Potential into Real Progress

Today more than ever, our world relies on aluminum, an infinitely recyclable material. From the cars we drive and the lightweight, fuel-efficient planes we fly, to the technology we carry in our pockets, to the energy-efficient buildings in which we work, aluminum has made everyday life better.

We invented the aluminum industry more than 135 years ago, and that legacy motivates us for a better future: One where aluminum will play an even larger role in solving challenges in a world working to decarbonize.

Alcoa is uniquely positioned to deliver sustainable products in a low-carbon economy. But our Purpose extends beyond the products we make – it also reflects the potential we unlock with our people, via career development, and the positive economic impact we bring to the communities where we operate.

Our Purpose to turn raw into real helps guide every goal we set, decision we make, action we take and strategy we implement. It reflects what we’ve always been and provides clear direction for our future and helps keep us rooted to our strengths.

Our Values

Our Alcoa values serve as a source of stability in how we operate across the globe. They’re core to who we are, who we’ve always been and serve as a reminder for how we work.

Act with Integrity

  • Be open, honest, and accountable
  • Do the right thing the right way
  • Promote high ethical standards at all times

Operate with Excellence

  • Continually improve standards of operation
  • Analyze every angle to overcome difficulty
  • Empower everyone with the right resources to do their best work

Care for People

  • Put safety and health first
  • Seek solutions with diverse, inclusive teams
  • Make every decision with the community in mind

Lead with Courage

  • Embrace opportunities to reinvent
  • Innovate for long-term impact
  • Challenge the status quo


Reinvent the aluminum industry for a sustainable future

Our Vision tells us where we are going next in alignment with our Purpose. It's our ambitious goal for the next several years and answers the question: "What's next?"

Our Vision defines our challenge - to innovate and create the low-carbon solutions that our industry needs to solve the world's most pressing challenges. We are seizing opportunities to realize this through our people, our processes and our products. We have the advantage of being active in all aspects of the upstream aluminum industry, enabling us to work with industry partners, governments, associations and communities to realize our Vision.

Our Strategic Priorities

How we’ll deliver constant improvement

Reduce Complexity

Drive Returns

Advance Sustainably