Ten Million Trees
With the June 14, 2003 planting of the first seedlings in an unspoiled, rugged area of natural Icelandic beauty, Alcoa launched the Icelandic part of its “Ten Million Trees” program, which involves planting a total of 10 million trees near Alcoa locations all over the world until year 2020. The planting also meant fulfilling a promise to the Reydarfjordur Forestry Association and the people of the local community.
That promise was to provide 450 initial seedlings per year until the new smelter in Reydarfjordur starts operation in 2007. The area to be planted, called the Alcoa Forest by the local residents, is located halfway between the small town and the future smelter location. Later, Alcoa Fjardaál increased the number of trees to 1,000 per year in 2005 and 2006.
Students in the eighth and ninth grades at the Reydarfjordur Compulsory School, along with their parents, planted the trees. The employees of Sólskógar-nursery designed the project. The members of the Reydarfjordur Forestry Association also saw to the preparation and implementation of the planting. The kinds of trees chosen included Downy birch, European mountain ash, Rugosa rose, Koehn's rowan, and Alpine service tree, which fit well in the sometimes harsh climate and rugged area.
"The residents of Reydarfjordur are extremely pleased with Alcoa's contribution to forestry in this community," said Asmundur Asmundsson, chairman of the Reydarfjordur Forestry Association. "This shows that Alcoa has resolved to become an active participant in Fjardabyggd's community affairs. The planting of tree seedlings was taxing but fun for all who took part in it."