Alcoa Brand Guide & Design System

Pre-Production

Preparation for custom photography session.

Plan accordingly that all participants including photographers, supervisors, and team members are wearing suitable Personal Protective Equipment (PPE) for the working environment. Confirm with location safety leaders in each area.

Verify locations feature natural light whenever possible. Avoid images with a cold, flat fluorescent look.

If photography is to be taken outside, review upcoming weather forecasts for inclement conditions.

Ensure Photo Consent Forms are obtained from all identifiable people prior to session.

Employees can make their consent selection through Workday.
Non-employees (including minors) need to fill out an external form.
Contact your site communications team for further advice.

Production

Day-of preparation for custom photography session.

Based on photography location, ensure those being photographed are wearing suitable Personal Protective Equipment (PPE) and adhering to safety guidelines based on the location.

Images featuring people should be shot at or just below eye level, and feel candid and natural.

Limit repetitive compositions that feel posed such as arms crossed, smiling direct to camera, etc.

Frame all subjects—people and objects—to ensure they are clearly visible.

Avoid backlighting and silhouettes.

Capture full-scale product photos, as well as close-up textural shapes and elements that zoom in on bauxite, alumina, and aluminum.

Strive for clean, crisp, and polished photos that showcase our products in all their forms.

Post-Production

Coordination of photography storage and archiving.

Ensure photos have been retouched appropriatelyto address any flawswhile protecting the original image. With our Alcoa integrity value, we do not significantly alter images to create a false perspective- retouching is meant to address minor flaws for appropriate and accurate reproduction and to recognize a designer's creative vision.

Review that photos are in focus, clear, balanced, and are free from distortion.

Export photos at the appropriate resolution ideally at 300dpi or greater.

Coordinate with the Corporate Communications team at communications@alcoa.com so that photography can be archived and accessed on the Alcoa Digital Asset Management System.

Photography / Video

Photography

Photography Checklist

Pre-Production

Production

Post-Production