Our Logo

Our first corporate mark appeared in 1894, when Alcoa was still known as The Pittsburgh Reduction Company. The original mark was a circle broken down into four equal segments along with the company’s initials and the word "aluminum" — was used for 35 years, with only slight modification. Each of the segments contained a fivepointed star.

In 1907, The Pittsburgh Reduction Company was renamed Aluminum Company of America. The abbreviation "T.P.R.Co" was replaced by "A.C.O.A." In addition to the logo with the stars, the brand introduced a logo featuring empty segments.

By 1929, the short form of Aluminum Company of America— Alcoa—had caught on. Therefore, a new trademark replaced the roundel by taking the shape of a shield and the Alcoa name.

In 1955, a bold new rectangular mark was introduced. The company used rectangular logos housing the words "Alcoa" and "Aluminum" separated by a horizontal bar. The shield remained, though reduced in size. To the left, there was a combination of orange and blue triangles positioned symmetrically one above the other.

Renowned designer Saul Bass created this signature in 1963. The new emblem was inspired by the triangle motif from the previous logo. It now was reminiscent of the letter "A." It combines a symbol and our name, set in a specially designed typeface known as the Alcoa Alphabet.

The lettering “ALCOA” appeared below the triangle-inspired emblem. The palette grew simpler as the orange was removed. The emblem was white on the blue background. New York designer Arnold Saks modernized the classic trademark to reflect the character and style that took the company into the 21st century.