Alcoa Logo History
The Alcoa logo has been updated seven times over the course of our storied history, including when we separated from our former parent company in 2016. Beginning as the Pittsburgh Reduction company in 1894, as we transitioned to the Aluminum Company of America, and modernized to the trademarked, global acronym, Alcoa, as it is known today.
Primary Logo
The Alcoa logo appears in one color: Alcoa Blue. This color has been specially formulated by Pantone®, Inc. The logo may be printed in black or reversed to white in certain instances. Under no circumstances should other colors be used. The logo has two configurations: horizontal or vertical. No other symbol, seal or graphic trademark may be displayed with the Alcoa trademark.
Horizontal Logo in Alcoa Blue
Vertical Logo in Alcoa Blue
Horizontal Logo in White
(Shown Reversed in Alcoa Blue)
Vertical Logo in White
(Shown Reversed in Alcoa Blue)
Clear Space
The logo is precisely proportioned. The elements are to be used in precisely the same size and position relationship. Clear space is the minimum amount of "breathing room" maintained around the logo. The clear space is to be kept free of type, graphics, or photographic elements. The space may be white or a single background color and, at a minimum, must be the height of the upper case letter "a" in the logotype.
Horizontal Logo Clear Space Requirements
Vertical Logo Clear Space Requirements
Location Samples
Sample Alcoa Location logos are provided for reference.