Making Electronic Devices Sustainable
Rapid growth in the consumer electronics market creates significant sustainability challenges for manufacturers of products that range from laptops and tablets to televisions and cell phones. For Alcoa, this spike in global demand presents an opportunity to help customers meet product performance and sustainable design requirements through the use of aluminum.
Consumer electronics represents a fast-growing market for aluminum. The aluminum content in LCD televisions is expected to increase by 15% between 2013 and 2015, with a 10% increase projected for laptops. Overall, we expect aluminum consumption in consumer electronics to increase 10% during this three-year period.
Aluminum offers many performance and design advantages for consumer electronics, including:
- Recyclability: Aluminum device casings and other components can be recycled indefinitely, especially important in light of consumer electronics being the fastest growing waste stream in the world.
- Durability: Components made of aluminum last longer without breaking, cracking or deteriorating.
- Improved heat conduction: Aluminum conducts heat more effectively than other competing materials, reducing power usage.
- Light weight: Aluminum makes products thinner and lighter, reducing emissions from transporting the finished product.
- Production efficiencies: Aluminum reduces the number of parts required and shortens assembly time, resulting in lower production costs.
- Aesthetics: Viewed as a high-end material by consumers, aluminum is available in a wide range of surface finishes.
Our EcoWise™ aluminum alloy offers a cost-effective way for manufacturers to minimize the net environmental impact of handheld and mobile electronic devices. The alloy reduces a product’s carbon footprint while meeting or exceeding the mechanical, surface, and performance properties of traditional alloys.
To help address end-of-life challenges associated with consumer electronics, we are a minority investor in Electronic Recyclers International, the largest U.S. recycler of electronics waste. Through this partnership, we are bringing our expertise in recycling to the growing challenge of e-waste. (View a video on the partnership.)
Consumer Electronics Market
Product Design and Life Cycle