InCANvenient Truth

How did Alcoa find itself at the top of YouTube’s “Most Popular Videos” list? Meet Carl the Can Man, the aluminum advocate helping to spread our recycling gospel virally through humor.


Much to the dismay of Carl the Can Man, Americans discard over 40 billion aluminum cans each year. Now, the motivational speaker extraordinaire has come out of retirement to drop Alumifacts on the world. For example, did you know aluminum is infinitely recyclable and can be back on the store shelf in as little as 60 days? It's true. And if every American recycled just one more can per week, we would remove over 17 billion cans from landfills each year, saving over 2 million metric tons of CO2. As Carl would say, we CAN do it!


Watch video on AlcoaTV or watch video on YouTube and help push those views even higher!  Click Send to friend to email yourself or your friends a link to the YouTube video.


Make recycling more fun with our well-reviewed iPhone app. Search "Aluminate" in the iTunes store or click to download directly.