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September 14, 2004
Ford Motor Highlights Strength of Alcoa Huckbolt Fasteners in Ad Campaign
PITTSBURGH--(BUSINESS WIRE)--Sept. 14, 2004--Alcoa (NYSE:AA) announced today that Huckbolt(R) fasteners produced by its Alcoa Fastening Systems business are featured in a new Ford Motor Company ad campaign. The chassis unit of the newest medium-duty Ford F-650/750 truck models are assembled with Huckbolt(R) fasteners.
The Ford F-650/750 truck line, part of the Ford F-series best-selling truck family, was built to appeal to businesses, individuals and municipalities who want a serious work truck. For this reason, the Huckbolt(R) fastener, designed as a permanent clamp, is the ideal solution for fusing the crossmember to the truck's frame.
The Ford ad says, "Huckbolts stay tight ten times longer than ordinary nuts and bolts. That way, there is no alignment shifts or squeaks and rattles."
"Huck fasteners are used whenever failure is not an option. We are pleased that Ford is taking full advantage of the brand recognition and performance reputation of Huck(R) brand fasteners in this ad campaign," said Jim Hutchison, Global Marketing Manager for Alcoa Fastening Systems Commercial Products Group.
The Ford ad will appear in several upcoming issues of construction and contractor trade publications.
Alcoa Huck Fasteners are also featured on other Ford vehicles, including Taurus/Sable, Crown Victoria/Grand Marquis, Lincoln Town Car, F150, and Explorer.
About Alcoa Fastening Systems
Alcoa Fastening Systems is a leader in the design and manufacture of precision fasteners, fastening systems, and assembly tooling. Offering a broad selection of installation and removal tools in support of its many product lines, Alcoa Fastening Systems focuses on accuracy, reliability, productivity, ergonomics, weight saving features, quietness, and durability. Formed with the combined strengths of Huck and Fairchild Fasteners, Alcoa Fastening Systems serves the global aerospace, automotive, and commercial transportation markets with the most specialized engineering, highest quality, and the greatest breadth and depth of fastening system solutions in our industry.
Alcoa is the world's leading producer and manager of primary aluminum, fabricated aluminum and alumina facilities, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap(R) foils and plastic wraps, Alcoa(R) wheels, and Baco(R) household wraps. Among its other businesses are vinyl siding, closures, fastening systems, precision castings, and electrical distribution systems for cars and trucks. The company has 120,000 employees in 42 countries and has been a member of the Dow Jones Industrial Average for 45 years and the Dow Jones Sustainability Indexes since 2001. More information can be found at www.alcoa.com