May 9, 2012
The Central Park Conservancy and Alcoa to Set a New Standard in Waste Removal
Alcoa Foundation and Alcoa Contribute $640,000 to Design Infinitely Recyclable System
NEW YORK--(BUSINESS WIRE)--The Central Park Conservancy, an internationally recognized leader in park management and restoration, has been awarded a $500,000 grant from Alcoa Foundation and an in-kind donation of aluminum valued at $140,000 from Alcoa (NYSE:AA) to design a sustainable waste management system, to increase recycling and make trash removal in the Park more efficient. The system is expected to set a new standard in how waste is handled in the world’s busiest urban parks.
Waste management is a crucial part of caring for Central Park; since 1980, the number of annual Park visitors has tripled to nearly 40 million, and almost 2,000 tons of non-recyclable waste were removed by the Central Park Conservancy in 2010 alone.
The system will include the replacement of existing waste and recycling receptacles in Central Park with newly designed and infinitely recyclable aluminum receptacles. In addition to the Foundation contribution, Alcoa is donating aluminum to manufacture the recycling containers and enclosures and has enlisted Stephen Leonard, Design Practice Leader at Alcoa Technical Center, located near Pittsburgh, to serve as design adviser of the new bins. With his help, Central Park Conservancy identified Landor Associates as the design firm.
“We are excited to collaborate with Central Park Conservancy on an important initiative that will enhance the Central Park experience for millions of visitors,” said Klaus Kleinfeld, Chairman and Chief Executive Officer, Alcoa. “By developing a system that incorporates sustainable and recyclable material with light and durable functionality, we aim to provide a blue print for urban parks and public spaces around the world.”
"With more visitors coming to Central Park than ever before, waste must be managed in the most sustainable and efficient way as possible. That means more recycling, strategically placed receptacles, and innovative design," said Doug Blonsky, President and CEO of the Central Park Conservancy. "Thanks to Alcoa’s support, we'll be able to introduce a system to Central Park that improves the Park experience enjoyed by nearly 40 million people every year."
Alcoa and the aluminum industry have a goal to increase can recycling rates in America to 75% by 2015. Alcoa and Alcoa Foundation have distributed more than 75,000 recycling bins and invested nearly $3.5 million in the last five years to community recycling programs across the country.
The Central Park Conservancy and Alcoa plan to familiarize local communities and visitors with changes in recycling and waste management through public outreach. An increase in the number of park-wide recycling receptacles will encourage the responsible disposal of bottles, cans, and paper by visitors, encouraging visitors to engage with Central Park in an environmentally friendly way. The system also will facilitate the flow of visitors along paths.
This effort will be the latest in the Conservancy’s movement over decades to improve trash management in Central Park. Since its founding in 1980, the Conservancy has removed waste receptacles from Park playgrounds to decrease rodent activity; removed the receptacles from major lawns to improve collection efficiency; broadened its precedent-setting “zone management” system, which divides the Park into 49 areas, each managed by its own zone gardener, to include waste removal; and embraced a ‘Carry In, Carry Out’ program that made visitors partners in keeping Central Park litter-free by carrying their trash out of playgrounds, woodlands, and landscapes.
The Conservancy plans to increase the number of receptacles in Central Park during peak seasons, weekends, and holidays and during major events in anticipation of spikes in the number of Park visitors.
About the Central Park Conservancy
The mission of the Central Park Conservancy is to restore, manage and enhance Central Park in partnership with the public, for the enjoyment of present and future generations. A private, not-for-profit organization founded in 1980, the Conservancy provides 85 percent of Central Park's $42 million park-wide expense budget and is responsible for all basic care of the Park. For more information on the Conservancy, please visit www.centralparknyc.org.
Alcoa is the world’s leading producer of primary aluminum, fabricated aluminum and alumina. In addition to inventing the modern-day aluminum industry, Alcoa innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets over the past 120 years. Among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys. Sustainability is an integral part of Alcoa’s operating practices and the product design and engineering it provides to customers. Alcoa has been a member of the Dow Jones Sustainability Index for ten consecutive years and approximately 75 percent of all of the aluminum ever produced since 1888 is still in active use today. Alcoa employs approximately 61,000 people in 31 countries across the world. More information can be found at www.alcoa.com.
About Alcoa Foundation
Alcoa Foundation is one of the largest corporate foundations in the U.S., with assets of approximately US$446 million. Founded more than 50 years ago, Alcoa Foundation has invested more than US$550 million since 1952. In 2011, Alcoa Foundation contributed more than US$20 million to nonprofit organizations throughout the world, building innovative partnerships, engaging its people to improve the environment and educating tomorrow’s leaders. The work of Alcoa Foundation is further enhanced by Alcoa’s thousands of employee volunteers who share their energy, passion and purpose to make a difference in the communities where Alcoa operates. Through the company’s signature Month of Service program, in 2011, a record 56 percent of Alcoa employees took part in more than 1,200 events across 24 countries, reaching 81,000 children, serving 9,000 meals, planting 34,000 trees and supporting 1,800 nonprofit organizations. More information can be found at www.alcoafoundation.com.
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