May 17, 2012


West 'buys local' with Alcoa product


About one half of the 3,000 Chevy dealers across the country are currently undergoing or have completed the new image renovations encouraged by General Motors. Here at home, West Chevrolet saw their Alcoa-based shop renovation as an opportunity to support a company that shares a name with the town. by purchasing aluminum panels for its building. The vendor of the panels was Creative Architectural Components from Alpharetta, GA, which is currently installing 6,300 sq. ft. of Alcoa Reynobond® aluminum composite material on the front of the building and on the service shop entry. The shiny new panels adorning the dealership are a critical element of the renovation standards.


Choosing the Alcoa brand over other brands was a no-brainer for Charles West, President of West Chevrolet.


"Since my family started selling Chevy's in East Tennessee in 1931 we've always had a great relationship with both the local management of Alcoa Tennessee Operations and the men and women of Local 309,” he said. “As a Chevy dealer we don't have many opportunities to make a six-figure purchase of an Alcoa product, but with this renovation taking place, I'm glad to ‘buy local' and help out one of the home team’s affiliated businesses."


Alcoa Inc. is the world’s leading producer of primary and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company has played a major role in the lives of thousands of East Tennesseans for more than 10 decades. Few other municipalities in the world are named for a company whose local presence helped put them on the map – and Alcoa, Tenn., is one of those few communities.


In addition to inventing the modern-day aluminum industry, Alcoa innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets over the past 125 years. Among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys.