Main Feature
Discovering the Value of Recycling

Recycling more aluminum cans offers a huge opportunity to reduce our carbon footprint , yet nearly half of all aluminum cans in the United States are simply discarded. Discovery Channel’s Green Magazine TV visits Alcoa Tennessee Operations’ (USA) recycling center to show the value of recycling. If every American recycled just one more can a week than they do today, Alcoa and the Aluminum Association could reach our goal of increasing the aluminum can recycling rate to 75% by 2015.
Featured Videos


How to make an aluminum EverGREEN
How to make an aluminum EverGREEN
Watch the Video

InCANvenient Truth
InCANvenient Truth
Watch the Video

Discovering the Value of Recycling
Discovering the Value of Recycling
Watch the Video


The “Can Do” Couple
The “Can Do” Couple
Watch the Video

Beverage Cans: The ultimate recyclable package
Beverage Cans: The ultimate recyclable package
Watch the Video