Pass the Can


The Game 


Alcoa has committed to keeping our world clean and green, and we want others to do the same.


The Pass the Can Facebook app is our way of telling the world how critical and easy it is to recycle. It’s fun, engaging and allows you to make a big impact offline — while still online.


Getting There


Ready to start making an impact? You can get to the Pass the Can app from:

  • The Alcoa Facebook page
  • Your notifications
  • Your, or a friend’s, activity feed
  • Your news feed




Once you get to the game, and after you click “Get Started”, Facebook will ask you to accept the app. Doing this will allow you to pass a can to a friend and have a more robust social-gaming experience.




  1. Select a crushing method to recycle your can.
  2. Click crush.
  3. Watch as your can is crushed. Your face will appear on the can as a testament to your commitment to keeping our world clean and green.
  4. Pass your can to a friend.




Cans on Facebook 


Your Facebook profile will still engage with the app even after you pass a can. You’ll receive a notification if: 

  • You pass a can to a friend.
  • A friend has interacted with a can you’ve already passed.
  • A can you pass earns a badge.


The Badges 


Passing the can is only part of the game. Alcoa keeps track of your can as it’s passed from place to place. Each time it reaches a new level of intercantinental travel you’ll receive a notification letting you know where it has been.




How to Get Your Badges


If you receive a badge, a number will appear next to "Requests" on the left of your news feed.

  1. Go to the App Center on the left side of your news feed.
  2. Once in the App Center, go to “Requests” to claim your badge(s).



How to Make a Difference


Spread the Wealth 


For the first 75,000 passes, Alcoa Foundation will contribute $1, per pass, to a few of the world’s most deserving conservation organizations for their recycling efforts.




International Union for Conservation of Nature (IUCN)


The IUCN Commission on Education and Communication (CEC) is a global network of over 1,000 people with expertise in education, communication and capacity development in matters relating to the environment and sustainability.


Planet Ark



Planet Ark connects people, businesses and governments through simple and easy action-based campaigns that help create environmental change.

Keep America Beautiful


Keep America Beautiful



Keep America Beautiful is the nation's leading nonprofit that brings people together to create vibrant communities.




Share the Knowledge


What’s as endlessly recyclable as Alcoa’s digital cans?  The real ones.  Did you know that almost 75% of all the aluminum ever produced is still in use today because of recycling. 


Get involved and join the conversation.  Look for the Aluminating Facts section of the app.  Then use your influence to make a positive impact by encouraging your friends to recycle.


Now you know what to do.
Get in there and start crushing it!


Get Started