Make the world a greener place for future generations with Alcoa’s sustainability toolkit.  From videos to posters to apps to graphics, our toolkit provides everything you need to promote recycling in your community.  With your help, we can meet our goal of raising the U.S. recycling rate to 75 percent by 2015.  To that end, we invite you to celebrate America Recycles Day (November 15) with our toolkit.


Take Action with Alcoa 


Youth Recycling Drive – and Alcoa Foundation are leading the largest youth-led can recycling drive in America.  Encourage family or friends between the ages of 13-25 to visit or text 50CANS to 38383 to get involved.  Those who participate and share with their friends will be entered into a lottery to win $5,000.


Recycling Social Change Campaign – Keep America Beautiful (KAB) and the Ad Council have partnered with important industry stakeholders, including the Alcoa Foundation, to craft a muli-year social change campaign to increase recycling.  To learn more, email KAB.


Action to Accelerate Recycling – Alcoa, Alcoa Foundation and KAB are pursuing “Action to Accelerate Recycling” – a national initiative to increase U.S. recycling rates.  The initiative will generate awareness, create incentives, and provide recycling access and infrastructure to increase U.S. recycling of aluminum, plastic, glass and paper.  To participate, email Alcoa Recycling.


Alcoa Tools and Tips to Promote Recycling 



Infographic – This infographic promotes statistics supporting increased aluminum can recycling rates.  It is available on our “downloads” page as a full-size graphic or you can select any of its individual graphical components for use in social media or newsletters.

Pass The Can App

Pass The Can App – Share this app with your Facebook friends to help fund green charities.  Every time you crush a virtual aluminum can and pass it to a friend, the Alcoa Foundation will donate $1 to the recycling efforts of conservation non-profit organizations.



Aluminate App

Aluminate App – Use Alcoa’s Aluminate app to keep track of all of the cans you have recycled or find the closest recycling center.





Aluminum Can Recycling Images

Aluminum Can Recycling Images – Browse our photo library to use images of aluminum can recycling to accompany your online post or newsletter article.




InCANvenient Truth Video

InCANvenient Truth Video – View one of YouTube’s most popular videos, featuring Carl The Can Man who uses humor to encourage recycling, and share it with your friends.




Recycling Graphics

Recycling Graphics – Educate your friends about recycling in your social media posts with our graphics.

Posters, Fliers, Presentations, Games & More

Posters, Fliers, Presentations, Games & More – Visit our “downloads” section to access a wide variety of materials you can use at your school, business or community to promote recycling.

Facts & Background  


Aluminum Can Life-Cycle Analysis

Aluminum Can Life-Cycle Analysis – Produced by the Aluminum Association, the life-cycle analysis proves the aluminum can is more sustainable than ever.  Compared to 17 years ago, today’s aluminum can is produced with significantly less material and energy.


Cradle-to-Cradle Silver Certification

Cradle-to-Cradle Silver Certification – Alcoa is the first company to earn Cradle-to-Cradle silver certification from MBDC (McDonough Braungart Design Chemistry) for its cansheet (bodystock, endstock and tabstock).  This recognition tells our customers that we are serious about understanding, monitoring, and continuing to improve the environmental impacts and sustainability attributes of our products.


Sustainability Report

Sustainability Report – Alcoa’s Sustainability Report outlines all of our green achievements and ongoing programs.



Aluminum Can Recycle Rate Press Release

Aluminum Can Recycle Rate Press Release – This press release announces that aluminum cans are now officially the world’s most recycled beverage container and the recycling rate increased from 2010 to 2011.