Reynolds Wrap® aluminum foil is ranked among the top 10 world-class brands in the Spring 2003 EquiTrend® brand study of consumers across the U.S. Reynolds Wrap ranked 6, up from 10 in 2002. The study measures quality and salience, the percentage of people who feel aware and informed enough about the brand to rate it. Reynolds Wrap is considered a benchmark brand in the EquiTrend program. The study provides a comprehensive view of a brand’s current position against competitors, helping to identify potential synergies in the marketplace.
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