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December 18, 2003
Alcoa and Greening Australia Partnerships Wins Prime Minister's Excellence Award
VICTORIA, Australia--(BUSINESS WIRE)--Dec. 18, 2003--
The following announcement was jointly issued in Australia today
by Alcoa World Alumina Australia and Greening Australia
A 21-year-long partnership between Alcoa World Alumina Australia
and Greening Australia is the National Winner of a Prime Minister's
Award for Excellence in Community Business Partnerships.
The Award winners were announced at a special evening in Sydney
last night (17 December).
Alcoa Managing Director Wayne Osborn and Greening Australia
Limited CEO Carl Binning said they were delighted to receive
recognition in the longevity category as the partnership had delivered
long-term benefits for the community and environment, particularly in
Victoria and Western Australia.
"Through this partnership, our two organisations have shared
ideas, challenges and staff. We've learnt from each other and our
programs have had a measurable effect - in environmental, economic and
social outcomes," Mr Osborn said.
Mr Binning said Greening Australia was proud of its record of
working with the business community to deliver practical solutions to
complex environmental problems.
"Alcoa has made an unprecedented contribution to rural and
regional Australia through their support of Greening Australia and the
Landcare movement. It's imperative that we partner with the business
sector, government and community to address the extensive
environmental issues we face in Australia," he said.
The partnership has contributed in a practical way to repair the
Australian landscape by;
- Planting of over 10 million trees - Providing practical tools
for environmental restoration and operating for 12 years, the
Alcoa Revegetation Assistance scheme in Victoria gives farmers
and Landcare groups access to specialist machinery and
equipment. More than 700 Alcoa Landcare sites have been
established and thousands of hectares of degraded land
- Extensive and ongoing environmental education - Grow Us A Home
was introduced in 1992 in recognition of the changing urban
landscape in the Perth metropolitan and Peel regions. The
decade long program is estimated to have raised the level of
environmental awareness of over 40,000 people through the
involvement of teachers, parents and students.
- Improving seed supply - The Alcoa Portland seedbank collects
and houses seeds from indigenous plants for use in
revegetation projects, providing the right seed for the right
- Practical knowledge transfer - a range of practical
publications and resources has been produced for landholders,
rural and urban audiences
The partnership began in 1982 - the International Year of the Tree
and first year of operation for Greening Australia.
"Alcoa was only 19 years old when we began to work together," said
"In the ensuing 21 years, we have seen Greening Australia grow
from small beginnings to become a vibrant community partner and agent
for environmental change across Australia. We've also grown and, this
year, Alcoa is celebrating 40 years in Australia."
"Our partnership with Alcoa is enduring, changing to suit today's
needs and is a fine example of how collaboration could result in
excellent outcomes for all," concluded Mr Binning.
The Prime Minister's Awards for Excellence in Community Business
Partnerships 2003 are run at the state and territory level and divided
into three categories: Small, medium and large business.
Two additional special awards will be made this year - one for a
partnership that has had an impact on the community and the other for
longevity to a partnership that has been operating for more than five
years. Greening Australia and Alcoa are joint National Finalists in
the Longevity category.
The Award winners will be announced at a special evening hosted by
the Prime Minister in Sydney this Wednesday night (17 December).
File pics available on request.
For more information or to arrange interviews please contact:
Mary-Anne Scully, Greening Australia Limited, on 02 6281 8585 or
Brian Doy, Alcoa World Alumina Australia, on 0404 800 027
Kevin Lowery, Alcoa Inc. 412-553-1424
Attached: Major milestones from 1982 - 2003
Major milestones - Alcoa and Greening Australia 21 year partnership
1982 - partnership established in Western Australia
1982/1983 - Alcoa Community Tree Planting Program established - this
evolved into the Greening Australia Support Scheme that provided trees
to community groups for tree planting projects
1983 - 'Leaflet' newsletter introduced as a means of providing the
community with up to date information on their local environment and
revegetation issues and achievements.
1990 - partnership extends to Victoria with initial funding
supporting the Treeline Project (forerunner to the state Rail Trails
program) in the Hamilton area and the first 90 kilometres of direct
seeding on farmland adjoining the disused Branxholme to Miakite
1990- 1997 - establishment of key projects in Western Australia -
Ribbons of Green (which went on to inspire the National Corridors of
Green Project) and the Plants for Conservation Program. During this
period, the partnership was heavily committed to raising awareness and
working with communities and individuals in the establishment of
substantial corridors of bush in urban and rural landscapes to provide
habitats and movement for fauna in Western Australia.
1991 - Alcoa commenced support of seed supply in Victoria with
renovation (including a walk-in refrigerator) of an old bluestone
primary school in Portland, Victoria. The Alcoa Portland Regional
Seedbank was born, together with provision of a Kimseed Clarke Seed
Cleaner for the embryo Melbourne Indigenous Seedbank. In following
years, this support of seed supply extended to the South Gippsland
Indigenous Seedbank with support for collection for the initial seed
stocking and, in 2001, the provision of a Daniell Seed Scarifier and
Kimseed Clarke Seed Cleaner.
1992 - 2003 - Educational program, Grow Us A Home, was introduced in
recognition of the changing urban landscape in the Perth metropolitan
and Peel regions. Land clearing for urban development purposes to
accommodate Perth's population doubling over 20 years has led to
immense urban bushland destruction. Grow Us A Home aims to educate,
enthuse and empower the Perth and Peel school community about the
value and importance of native vegetation and biodiversity through
them submitting revegetation plans for their school or local community
using local native plants.
With the main focus on participation, school projects must
demonstrate a benefit to the environment, such as:
-- Providing habitat for birds, reptiles and other animals.
-- Protecting a place under threat from land degradation.
-- Preserving wetlands.
-- Providing corridor linkages between areas of remnant
-- Providing shade in school grounds.
There is also a large component of professional development for
teachers that provides access to learning/teaching opportunities on
the value of re-establishment of habitat for biodiversity in urban
landscapes. Over 11 years, the program is estimated to have raised the
level of environmental awareness of over 40,000 people through the
involvement of teachers, parents and students.
1993 - the Alcoa Woady Yaloak Catchment project commenced in Victoria.
This was followed by the Warrambeen Landcare Demonstration Farm and
renovation of run-down bluestone shearers quarters to produce the
Warrambeen Landcare Education Centre
1993 -1994 - Development of the highly regarded publications: Growing
Understory Seed and Regional Natural Resources Identification Kits
1994 - Chain of Diamonds - this WA project aimed to enhance community
perception of wetlands in order to preserve them for the future, and
providing funding to metropolitan community groups for education and
1996/1997 - More new WA publications: Bush Plants for your Garden/
Perth Plants for Your Garden (now on its second publication)
1997 - Rural Towns Program (WA) - An extension of the Regional Seed
Production Farm, this project aimed to create a rural revegetation
program as support for the State government's Rural Towns Program.
1998 - Regional Seed Production Farms - the objective of this program
of which was to secure a long term reliable supply of local understory
seed for direct seeding revegetation projects. This year also saw the
start of the Fairbridge Consultancy in Western Australia to support -
supporting teacher and student education programs that focus on
sustainability in industry and agriculture.
1998 - current : The Living Landscapes project is working with farming
communities to develop landscape management practices that protect
biological diversity within an economically viable and sustainable
land use system. The project's current focus is on the central
wheatbelt of Western Australia - an area that has suffered the effects
of up to 98% land clearing.
2002: Development of Grow Us a Home Website- an interactive
educational resource for teachers and students to compliment the