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CLEVELAND--(BUSINESS WIRE)--Oct. 2, 2003--The Alcoa Wheel and
Forged Products (NYSE:AA) team that developed Dura-Bright(R) surface
treatment was honored earlier this month with the 2003 Visionary
Award. Presented at the Innovation in Business Conference in
Cleveland, by Ohio-based business magazine Smart Business Network and
Anthem Blue Cross and Blue Shield of Ohio, the Visionary Award was
created five years ago to recognize Northeast Ohio businesses and arts
for innovative ideas and applications.
In developing the Dura-Bright(R) surface treatment, Alcoa
recognized that aluminum truck, bus and motorhome wheels need
polishing to maintain their bright appearance, which takes owners and
drivers away from their work relaxation time. Alcoa aluminum wheels
with the Dura-Bright(R) finish resist corrosion. Unlike conventional
surface coatings, Dura-Bright(R) surface treatment is a patented
process that penetrates the metal, allowing easy cleaning with simple
soap and water. Field tests show the brilliant shine lasts without
polishing, even after years of demanding use. Dura-Bright(R) wheels
are available for a broad range of applications including truck and
trailer, RV, motor home, bus and motor coach.
Alcoa Wheel and Forged Products is headquartered in Cleveland,
Ohio and employs over 1800 associates in seven locations globally. The
business unit manufactures forged aluminum wheels for the heavy truck
industry, large aircraft and military tanks along with forged wheels
for the automotive industry, and forged aluminum, titanium and
nickel-based alloy parts for aerospace and industrial applications.
Alcoa is the world's leading producer of primary aluminum, fabricated
aluminum and alumina, and is active in all major aspects of the
industry. The company has 127,000 employees in 40 countries. For more
information go to www.alcoa.com