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October 2, 2003

Alcoa Recognized as Visionary

CLEVELAND--(BUSINESS WIRE)--Oct. 2, 2003--The Alcoa Wheel and Forged Products (NYSE:AA) team that developed Dura-Bright(R) surface treatment was honored earlier this month with the 2003 Visionary Award. Presented at the Innovation in Business Conference in Cleveland, by Ohio-based business magazine Smart Business Network and Anthem Blue Cross and Blue Shield of Ohio, the Visionary Award was created five years ago to recognize Northeast Ohio businesses and arts for innovative ideas and applications.

In developing the Dura-Bright(R) surface treatment, Alcoa recognized that aluminum truck, bus and motorhome wheels need polishing to maintain their bright appearance, which takes owners and drivers away from their work relaxation time. Alcoa aluminum wheels with the Dura-Bright(R) finish resist corrosion. Unlike conventional surface coatings, Dura-Bright(R) surface treatment is a patented process that penetrates the metal, allowing easy cleaning with simple soap and water. Field tests show the brilliant shine lasts without polishing, even after years of demanding use. Dura-Bright(R) wheels are available for a broad range of applications including truck and trailer, RV, motor home, bus and motor coach.

Alcoa Wheel and Forged Products is headquartered in Cleveland, Ohio and employs over 1800 associates in seven locations globally. The business unit manufactures forged aluminum wheels for the heavy truck industry, large aircraft and military tanks along with forged wheels for the automotive industry, and forged aluminum, titanium and nickel-based alloy parts for aerospace and industrial applications. Alcoa is the world's leading producer of primary aluminum, fabricated aluminum and alumina, and is active in all major aspects of the industry. The company has 127,000 employees in 40 countries. For more information go to