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June 10, 2003
Alcoa Aluminum Forged Wheels Featured on Limited Edition Jeep Wrangler Rubicon Tomb Raider
CLEVELAND--(BUSINESS WIRE)--June 10, 2003--Alcoa (NYSE:AA)
announced today that Chrysler Group will feature its 16-inch forged
aluminum wheels on the limited edition Jeep(R) Wrangler Rubicon Tomb
Raider model based on the custom Wrangler Rubicon featured in the
upcoming movie, Lara Croft Tomb Raider: The Cradle of Life.
In order to coincide launch of the limited edition vehicle with
Paramount Picture's release of the movie this summer, the Chrysler
Group's Jeep brand approached Alcoa to design, produce and ship
product in less than three months. Says Joel Alent, Account Manager
for Forged Specialty Wheels, "Our ability to produce low volume
specialty wheels and meet the quality and delivery needs of higher
volume OEM products makes this an ideal partnership." Alcoa Wheel and
Forged Products plant in Cleveland delivered. They conceived, sourced
and shipped the short run of 5,000 wheels to the customer in less than
Designed to handle the ongoing adventures of Lara Croft in Tomb
Raider, the limited edition Jeep highlights the capability of the
Wrangler Rubicon and Alcoa Wheels in extreme conditions. According to
Tim Myers, General Manager for Alcoa's Forged Specialty Wheels
Division, the new, niche forged 16" X 8" wheel mirrors Lara Croft's
adventurous and rugged image because the just more than 1,000 limited
edition vehicles are intended to be collector's models.
The limited edition Jeep Wrangler Tomb Raider model will be
available in U.S. dealerships starting in July.
Alcoa Wheel and Forged Products, headquartered in Cleveland, Ohio,
manufactures forged aluminum wheels for the heavy truck industry,
forged and cast aluminum wheels for the light truck and automotive
industries, and forged aluminum, titanium and nickel-based alloy parts
for aerospace and other industrial applications.
Alcoa is the world's leading producer of primary aluminum,
fabricated aluminum and alumina, and is active in all major aspects of
the industry. Alcoa serves the aerospace, automotive, packaging,
building and construction, commercial transportation and industrial
markets, bringing design, engineering, production and other
capabilities of Alcoa's businesses as a single solution to customers.
In addition to aluminum products and components, Alcoa also markets
consumer brands including Reynolds Wrap(R) aluminum foil, Alcoa(R)
wheels, and Baco(R) household wraps. Among its other businesses are
vinyl siding, closures, precision castings, and electrical
distribution systems for cars and trucks. The company has 127,000
employees in 40 countries. For more information go to www.alcoa.com.