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June 5, 2003
Alcoa Plants 1 Millionth Tree, Reaching Its Goal in Half the Planned Time; Launches New Goal to Plant 10 Million Trees by 2020
POCOS DE CALDAS, Brazil & PITTSBURGH, Pa.--(BUSINESS WIRE)--June
5, 2003--Representing the 127,000 employees who helped achieve the
goal, Alcoa Chairman and CEO, Alain Belda today planted the
one-millionth tree in ceremonies at the Company's Pocos de Caldas,
Brazil facility - and replicated at Alcoa facilities throughout the
world -- as part of the company's program to plant one million trees
by the year 2008. Launched in 1998, Alcoa employees reached the one
million-tree goal in half the planned time.
At the ceremony in Pocos de Caldas, Belda also announced a new
company goal for employees to plant 10 million trees by the year 2020.
Alcoa's tree planting program is an extension of the Company's
commitment to sustainable development and environmental initiatives.
The new goal melds the Company's goals for measuring progress toward
achieving its 2020 strategic plan for cleaner air, better use of land
and water, and the protection of human health, with community and
"Trees are intergenerational symbols of the connection between us
and the people who will follow us," said Belda. "They provide shade,
habitat, beauty and resources, all of which benefit our generation and
generations to follow.
"When we launched this program in April 1998, our goal was to
average one tree planted each year by each of the Company's 100,000
employees at the time, for ten years," said Belda. "Consistent with
our philosophy to excel in everything we do, we reached our goal well
ahead of schedule.
"Now we have set an even more ambitious goal - 10 million trees
planted by the year 2020 - which triples the rate of our employees'
effort in planting the first million trees. Our employees have
consistently shown what they are capable of achieving when they put
their efforts toward a publicly stated goal," added Belda. "We look
forward to planting the 10 millionth tree in this new program."
In addition to the one-millionth-tree ceremony in Pocos, de
Caldas, Brazil, company employees participated in events throughout
Alcoa's more than 350 operating communities, including:
- Portland (Australia) hosted more than 300 local primary school
children, parents and teachers on World Environment Day as
part of the One Million Trees initiative. Employees also
participated in World Environment Day, through a local
clean-up and recycling program.
- Alcoa Automotive Castings (Farsund, Norway) employees and
plant management planted a tree in its plant garden.
- Massena, New York (USA) employees, union officials and local
government representatives -- together with the St. Regis
Mohawk tribe, the Mohawk Nation and the Mohawk Council of
Akwesasne -- participated in the commissioning of a wetlands
observation area. Two butternut trees were planted at the site
where 4,000 black ash trees and 3,000 other companion species
were planted last month as part of a wetlands and natural
resource restoration program. A joint effort with the
Akwesasne Mohawks, the Black Ash reforestation will renew a
valuable resource for culturally important industries.
- Alcoa Fjardaal (Iceland) will shortly present 2007 spruce
trees to the community of Fjardabyggd for planting on the
grounds where Alcoa will build a new aluminum smelter. Each
year until 2007 - the year Fjardaal will begin production -
Alcoa will present Fjardabyggd a gift of 450 additional trees,
450 being the number of personnel who will work at the
- Rockdale, Texas (USA) Operations planted a live oak tree with
the Rockdale Chamber of Commerce as part of a new local
- Alcoa Portovesme (Italy) employee volunteers and local
officials planted 24 trees - bringing the facility's total
within the program to 6,696 trees planted - as part of a
community and Alcoa Foundation initiative.
- Alcoa Baie-Comeau (Canada) smelter will have each of its
employees plant two trees - or a total of 3,900 trees -- next
week as part of a broad employee/community program.
Trees produce much of the oxygen needed now and in the future, and
they have the potential to assist in balancing the carbon dioxide
levels in the atmosphere to help in managing the world's future
climate. A rapidly growing tree can remove several 100 pounds of
carbon from the atmosphere in a single year and keep in place for
decades or even centuries.
Alcoa is the world's leading producer of primary aluminum,
fabricated aluminum and alumina, and is active in all major aspects of
the industry. Alcoa serves the aerospace, automotive, packaging,
building and construction, commercial transportation and industrial
markets, bringing design, engineering, production and other
capabilities of Alcoa's businesses as a single solution to customers.
In addition to aluminum products and components, Alcoa also markets
consumer brands including Reynolds Wrap(R) aluminum foil, Alcoa(R)
wheels, and Baco(R) household wraps. Among its other businesses are
vinyl siding, closures, precision castings, and electrical
distribution systems for cars and trucks. The company has 127,000
employees in 40 countries. For more information go to www.alcoa.com