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May 9, 2012
The Central Park Conservancy and Alcoa to Set a New Standard in Waste Removal
Alcoa Foundation and Alcoa Contribute $640,000 to Design Infinitely
NEW YORK--(BUSINESS WIRE)--The Central Park Conservancy, an internationally recognized leader in
park management and restoration, has been awarded a $500,000 grant from
Alcoa Foundation and an in-kind donation of aluminum valued at $140,000
from Alcoa (NYSE:AA) to design a sustainable waste management system, to
increase recycling and make trash removal in the Park more efficient.
The system is expected to set a new standard in how waste is handled in
the world’s busiest urban parks.
Waste management is a crucial part of caring for Central Park; since
1980, the number of annual Park visitors has tripled to nearly 40
million, and almost 2,000 tons of non-recyclable waste were removed by
the Central Park Conservancy in 2010 alone.
The system will include the replacement of existing waste and recycling
receptacles in Central Park with newly designed and infinitely
recyclable aluminum receptacles. In addition to the Foundation
contribution, Alcoa is donating aluminum to manufacture the recycling
containers and enclosures and has enlisted Stephen Leonard, Design
Practice Leader at Alcoa Technical Center, located near Pittsburgh, to
serve as design adviser of the new bins. With his help, Central Park
Conservancy identified Landor Associates as the design firm.
“We are excited to collaborate with Central Park Conservancy on an
important initiative that will enhance the Central Park experience for
millions of visitors,” said Klaus Kleinfeld, Chairman and Chief
Executive Officer, Alcoa. “By developing a system that incorporates
sustainable and recyclable material with light and durable
functionality, we aim to provide a blue print for urban parks and public
spaces around the world.”
"With more visitors coming to Central Park than ever before, waste must
be managed in the most sustainable and efficient way as possible. That
means more recycling, strategically placed receptacles, and innovative
design," said Doug Blonsky, President and CEO of the Central Park
Conservancy. "Thanks to Alcoa’s support, we'll be able to introduce a
system to Central Park that improves the Park experience enjoyed by
nearly 40 million people every year."
Alcoa and the aluminum industry have a goal to increase can recycling
rates in America to 75% by 2015. Alcoa and Alcoa Foundation have
distributed more than 75,000 recycling bins and invested nearly $3.5
million in the last five years to community recycling programs across
The Central Park Conservancy and Alcoa plan to familiarize local
communities and visitors with changes in recycling and waste management
through public outreach. An increase in the number of park-wide
recycling receptacles will encourage the responsible disposal of
bottles, cans, and paper by visitors, encouraging visitors to engage
with Central Park in an environmentally friendly way. The system also
will facilitate the flow of visitors along paths.
This effort will be the latest in the Conservancy’s movement over
decades to improve trash management in Central Park. Since its founding
in 1980, the Conservancy has removed waste receptacles from Park
playgrounds to decrease rodent activity; removed the receptacles from
major lawns to improve collection efficiency; broadened its
precedent-setting “zone management” system, which divides the Park into
49 areas, each managed by its own zone gardener, to include waste
removal; and embraced a ‘Carry In, Carry Out’ program that made visitors
partners in keeping Central Park litter-free by carrying their trash out
of playgrounds, woodlands, and landscapes.
The Conservancy plans to increase the number of receptacles in Central
Park during peak seasons, weekends, and holidays and during major events
in anticipation of spikes in the number of Park visitors.
About the Central Park Conservancy
The mission of the Central Park Conservancy is to restore, manage and
enhance Central Park in partnership with the public, for the enjoyment
of present and future generations. A private, not-for-profit
organization founded in 1980, the Conservancy provides 85 percent of
Central Park's $42 million park-wide expense budget and is responsible
for all basic care of the Park. For more information on the Conservancy,
please visit centralparknyc.org.
Alcoa is the world’s leading producer of primary aluminum, fabricated
aluminum and alumina. In addition to inventing the modern-day aluminum
industry, Alcoa innovation has been behind major milestones in the
aerospace, automotive, packaging, building and construction, commercial
transportation, consumer electronics and industrial markets over the
past 120 years. Among the solutions Alcoa markets are flat-rolled
products, hard alloy extrusions, and forgings, as well as Alcoa® wheels,
fastening systems, precision and investment castings, and building
systems in addition to its expertise in other light metals such as
titanium and nickel-based super alloys. Sustainability is an integral
part of Alcoa’s operating practices and the product design and
engineering it provides to customers. Alcoa has been a member of the Dow
Jones Sustainability Index for ten consecutive years and approximately
75 percent of all of the aluminum ever produced since 1888 is still in
active use today. Alcoa employs approximately 61,000 people in 31
countries across the world. More information can be found at www.alcoa.com.
About Alcoa Foundation
Alcoa Foundation is one of the largest corporate foundations in the
U.S., with assets of approximately US$446 million. Founded more than 50
years ago, Alcoa Foundation has invested more than US$550 million since
1952. In 2011, Alcoa Foundation contributed more than US$20 million to
nonprofit organizations throughout the world, building innovative
partnerships, engaging its people to improve the environment and
educating tomorrow’s leaders. The work of Alcoa Foundation is further
enhanced by Alcoa’s thousands of employee volunteers who share their
energy, passion and purpose to make a difference in the communities
where Alcoa operates. Through the company’s signature Month of Service
program, in 2011, a record 56 percent of Alcoa employees took part in
more than 1,200 events across 24 countries, reaching 81,000 children,
serving 9,000 meals, planting 34,000 trees and supporting 1,800
nonprofit organizations. More information can be found at www.alcoafoundation.com.
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Doug Blonsky, President and CEO of the Central Park Conservancy, and Klaus Kleinfeld, Alcoa Chairman and Chief Executive Officer, at a volunteering event in Central Park, New York.