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 | November 8, 2010
Alcoa Foundation Launches Recycling Challenge to Consumers on America Recycles Day 2010
‘Download to Donate’ initiative gives $1 for every download of
AluminateTM recycling app to Keep America
Beautiful
NEW YORK--(BUSINESS WIRE)--Alcoa Foundation announced today it has joined forces with Keep America
Beautiful as a key partner of America Recycles Day, Nov. 15, 2010.
In announcing the partnership, Alcoa Foundation also launched a unique
‘Download to Donate’ initiative, donating one dollar to Keep America
Beautiful (KAB) for every FREE AluminateTM recycling app
download, between America Recycles Day and Jan. 23, 2011, up to $50,000.
The funding will further strengthen KAB’s environmental education
programs and recycling infrastructure.
The partnership reinforces Alcoa and Alcoa Foundation’s long-standing
commitment to increasing recycling across communities. Since 2008, Alcoa
has distributed more than 75,000 recycling bins, launched the Make
an Impact program to help families live more sustainably,
developed the FREE AluminateTM
recycling app, and in the last five years, invested nearly $3.5 million
in community-based recycling programs.
“Recycling is a simple action to take, but it has a huge impact on our
collective energy use. Recycling just one aluminum can saves enough
energy to run a television for nearly two hours,” said Alcoa Foundation
President Paula Davis.
“America Recycles Day is a great opportunity for us to generate
awareness about recycling and, we hope, encourage more people to take
that one extra step.”
About Alcoa
Alcoa is the world’s leading producer of primary aluminum, fabricated
aluminum and alumina. In addition to inventing the modern-day aluminum
industry, Alcoa innovation has been behind major milestones in the
aerospace, automotive, packaging, building and construction, commercial
transportation, consumer electronics and industrial markets over the
past 120 years. Among the solutions Alcoa markets are flat-rolled
products, hard alloy extrusions, and forgings, as well as Alcoa® wheels,
fastening systems, precision and investment castings, and building
systems in addition to its expertise in other light metals such as
titanium and nickel-based super alloys. Sustainability is an integral
part of Alcoa’s operating practices and the product design and
engineering it provides to customers. Alcoa has been a member of the Dow
Jones Sustainability Index for nine consecutive years. Alcoa employs
approximately 59,000 people in 31 countries across the world. More
information can be found at www.alcoa.com.
About Alcoa Recycling
Aluminum is infinitely recyclable and close to 75% of all the aluminum
ever produced is still in use today. Alcoa operates one of the largest
used beverage can (UBC) recycling facilities in the world near
Knoxville, Tennessee, USA. Alcoa and the Aluminum Association have a
goal of increasing the recycling rate of aluminum cans in the U.S. to
75% by the year 2015. More information can be found at www.alcoarecycling.com
About Alcoa Foundation
Alcoa Foundation is one of the largest corporate foundations in the
U.S., with assets of approximately US $420 million. In addition to
addressing local needs in communities where Alcoa operates, Alcoa
Foundation is focused on promoting environmental stewardship, enabling
economic and social sustainability, and preparing tomorrow’s leaders
through education and learning. Alcoa Foundation was founded more than
50 years ago and has invested more than US $515 million since 1952.
Alcoa employees share their energy, passion and purpose to make a
difference in our communities through the Alcoa Volunteers Program,
which last year recorded 650,000 hours of service to 9,000 charitable
organizations. Their time was matched with US $4 million in Alcoa
volunteer grants. More information can be found at www.alcoa.com/foundation
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