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November 8, 2010

Alcoa Foundation Launches Recycling Challenge to Consumers on America Recycles Day 2010

‘Download to Donate’ initiative gives $1 for every download of AluminateTM recycling app to Keep America Beautiful

NEW YORK--Alcoa Foundation announced today it has joined forces with Keep America Beautiful as a key partner of America Recycles Day, Nov. 15, 2010.

In announcing the partnership, Alcoa Foundation also launched a unique ‘Download to Donate’ initiative, donating one dollar to Keep America Beautiful (KAB) for every FREE AluminateTM recycling app download, between America Recycles Day and Jan. 23, 2011, up to $50,000. The funding will further strengthen KAB’s environmental education programs and recycling infrastructure.

The partnership reinforces Alcoa and Alcoa Foundation’s long-standing commitment to increasing recycling across communities. Since 2008, Alcoa has distributed more than 75,000 recycling bins, launched the Make an Impact program to help families live more sustainably, developed the FREE AluminateTM recycling app, and in the last five years, invested nearly $3.5 million in community-based recycling programs.

“Recycling is a simple action to take, but it has a huge impact on our collective energy use. Recycling just one aluminum can saves enough energy to run a television for nearly two hours,” said Alcoa Foundation President Paula Davis.

“America Recycles Day is a great opportunity for us to generate awareness about recycling and, we hope, encourage more people to take that one extra step.”

About Alcoa

Alcoa is the world’s leading producer of primary aluminum, fabricated aluminum and alumina. In addition to inventing the modern-day aluminum industry, Alcoa innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets over the past 120 years. Among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys. Sustainability is an integral part of Alcoa’s operating practices and the product design and engineering it provides to customers. Alcoa has been a member of the Dow Jones Sustainability Index for nine consecutive years. Alcoa employs approximately 59,000 people in 31 countries across the world. More information can be found at

About Alcoa Recycling

Aluminum is infinitely recyclable and close to 75% of all the aluminum ever produced is still in use today. Alcoa operates one of the largest used beverage can (UBC) recycling facilities in the world near Knoxville, Tennessee, USA. Alcoa and the Aluminum Association have a goal of increasing the recycling rate of aluminum cans in the U.S. to 75% by the year 2015. More information can be found at

About Alcoa Foundation

Alcoa Foundation is one of the largest corporate foundations in the U.S., with assets of approximately US $420 million. In addition to addressing local needs in communities where Alcoa operates, Alcoa Foundation is focused on promoting environmental stewardship, enabling economic and social sustainability, and preparing tomorrow’s leaders through education and learning. Alcoa Foundation was founded more than 50 years ago and has invested more than US $515 million since 1952. Alcoa employees share their energy, passion and purpose to make a difference in our communities through the Alcoa Volunteers Program, which last year recorded 650,000 hours of service to 9,000 charitable organizations. Their time was matched with US $4 million in Alcoa volunteer grants. More information can be found at