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| January 30, 2009
Alcoa Sites Around the World Featured in Discovery Channel Program on How Aluminum is Made
NEW YORK--(BUSINESS WIRE)--When Discovery Channel wanted to better understand aluminum, one of the
world’s most recyclable materials, for its new television series, “How
Stuff Works,” they came to Alcoa.
The program, which is based on the website How
Stuff Works, deconstructs everyday commodities such as corn, wheat,
iron and aluminum. To produce the aluminum segment, the Discovery
Channel visited Alcoa facilities in Western Australia, Tennessee, Iowa,
Indiana and Pennsylvania. The producers interviewed employees from these
locations to explain aluminum’s properties, how it’s made, and end
products produced with the metal. The one-hour program shows that
aluminum is a critical ingredient in everything from lasers to soda
cans, airplanes to bulletproof glass, and that aluminum is still
inspiring innovation after decades of use.
Dr. Mohammad Zaidi, Alcoa Executive Vice President Market Strategy,
Technology, and Quality, who is among the Alcoa employees featured in
the program, says, “Aluminum is everywhere. And there’s a reason for
that. It’s a versatile material. Aluminum combines all the
characteristics required to be more versatile for design. Aluminum is
the metal of the future.”
The show is scheduled to air on February 14, 2009 at 1:00 p.m. Check
local listings for time and date.
The Discovery Channel is part of Discovery Communications, the world’s
number one nonfiction media company reaching more than 1.5 billion
subscribers in over 170 countries. Discovery empowers people to explore
their world and satisfy their curiosity through 100-plus worldwide
networks as well as leading consumer and educational products and
services, and a diversified portfolio of digital media services includes HowStuffWorks.com
About Alcoa
Alcoa (NYSE:AA) is the world leader in the production and management of
primary aluminum, fabricated aluminum and alumina combined, through its
active and growing participation in all major aspects of the industry.
Alcoa serves the aerospace, automotive, packaging, building and
construction, commercial transportation and industrial markets, bringing
design, engineering, production and other capabilities of Alcoa's
businesses to customers. In addition to aluminum products and components
including flat-rolled products, hard alloy extrusions, and forgings,
Alcoa also markets Alcoa® wheels, fastening systems, precision and
investment castings, and building systems. The Company has been named
one of the top most sustainable corporations in the world at the World
Economic Forum in Davos, Switzerland and has been a member of the Dow
Jones Sustainability Index for seven consecutive years. More information
can be found at www.alcoa.com
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