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| December 4, 2008
Alcoa Announces Winner of “Count the Can” Contest Held at GreenBuild
PITTSBURGH--(BUSINESS WIRE)--When Michael Schwartz, an Eco-Solutionist for Waste Management, Inc.’s
Green Squad unit, attended the Greenbuild Conference and Expo in Boston
a couple of weeks ago, his goal was to see if aluminum could help the
movie industry go greener. He didn’t expect to also win an Apple iMac
encased in recyclable aluminum. But he did.
Schwartz was one of hundreds of visitors who stopped at the Alcoa booth
to discuss aluminum as a green building material. While there, he
correctly guessed the number of crushed aluminum cans in a giant
recycling bale placed inside the Alcoa booth. Schwartz won an Apple gift
certificate for a 20-inch iMac.
“This is a fantastic way to kick off the holiday season. I am thrilled,”
said 25-year-old Schwartz, who lives in San Diego. Schwartz has already
checked out the local Apple store to pick out his prize. “Now I won’t
need to take my laptop home from work every day,” he said.
Schwartz works for Green Squad LLC, a division of Waste Management,
North America’s leading provider of environmental and waste services. As
an Eco-Solutionist, Schwartz works with customers to develop and
implement resource management programs ranging from waste minimization
strategies to energy efficiency projects and other process improvements.
“I’m particularly interested in using aluminum as a reusable building
material in movie production, so that we can improve the labor
efficiency of construction and demolition of each set as well as
significantly reduce the amount of wood wasted each time a set is torn
down. A specialized aluminum construction kit would be light, strong and
modular, which may make it a great fit for this application. In
addition, the materials used to build the ‘rig’ could be recycled before
and after the studio puts them on the big screen, which creates economic
and environmental benefits up and downstream from Hollywood. I think
that sends the right signal for our cause,” Schwartz said.
In the meantime, Schwartz is busy setting up his new iMac in his home
office.
About Alcoa
Alcoa (NYSE:AA) is the world leader in the production and management of
primary aluminum, fabricated aluminum and alumina combined, through its
active and growing participation in all major aspects of the industry.
Alcoa serves the aerospace, automotive, packaging, building and
construction, commercial transportation and industrial markets, bringing
design, engineering, production and other capabilities of Alcoa's
businesses to customers. In addition to aluminum products and components
including flat-rolled products, hard alloy extrusions, and forgings,
Alcoa also markets Alcoa® wheels, fastening systems, precision and
investment castings, and building systems. The Company has 97,000
employees in 34 countries and has been named one of the top most
sustainable corporations in the world at the World Economic Forum in
Davos, Switzerland. More information can be found at www.alcoa.com
MULTIMEDIA AVAILABLE: http://home.businesswire.com/portal/site/alcoa/index.jsp?epi-content=MULTIMEDIA_GALLERY_PUBLIC_VIEW
&newsId=20081204006058
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