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August 25, 2008
Alcoa Wheels Teams Up with Hot Wheels on Project Vehicle
CLEVELAND--Since 1969, Larry Wood, the Chief Designer for Mattel Toys –
Hot Wheels Division, has been the driving force behind the success of
Hot Wheels – the number one vehicle property
in the United States.
When it came to designing his personal truck project, a big-block Chevy
powered 1938 Ford COE (Cab Over Engine) truck, 19.5" polished Alcoa
wheels were the only choice. “I wanted the
classic big-rig look and image. Only these wheels were ever considered.
The quality of the forged wheel construction and bright polishing
catches everyone’s eyes. The Made in the USA
quality was also a major factor in my design to use these wheels,”
For this project, Brian Thomas, Marketing Communications Specialist for
Alcoa Wheel and Transportation Products, worked to see that logistics
and scheduling in meeting the finished construction deadlines were met.
When Larry is designing the cars and trucks for his Hot Wheels line, he
is always pushing the boundaries of design. Not so with this 3-year
construction project. Only the timeless and classic elements of all the
parts that went into this truck’s design were
ever considered. “Of all the wheel choices
that are available on the world-wide market, still I think you can’t
beat the Alcoa Classic wheel,” Larry said.
This truck and a still-under-construction matching trailer will be
hitting the highways to many of the major truck, street rod and other
industry shows soon. Featured articles are planned for this truck also
in several of the consumer automotive magazines.
“It is certainly a pleasure to work with such
a creative and talented designer like Larry “Mr.
Hot Wheels” Wood. He is the icon automotive
designer that has designed more cars and trucks than anyone else in the
world. Through his creative visions and talent, Hot Wheels has become
synonymous with the American culture. And, because of the Classic
polished Alcoa wheels, they certainly made the final and most visible
element of this project come together like no other wheel design can,”
With Larry Wood designing future Hot Wheel projects, you may even see
his 1938 Ford COE as a Hot Wheels in your local store.
About Alcoa Wheel and Transportation Products
Alcoa Wheel and Transportation Products, headquartered in Cleveland,
Ohio, serves the commercial vehicle, automotive, and defense markets
with products used in a range of applications including cast and forged
aluminum wheels, aluminum space frames, specialized vacuum die cast
products, niche products such as Dura-Bright®
and Dura-Flange® wheels and M-Series™
medium truck wheels, as well as a variety of other aluminum components
for these markets. AWTP is composed of three divisions: Transportation
Products, Commercial Vehicle Wheels, and Automotive Wheels. It employs
2,800 people at 30 locations worldwide.
Alcoa (NYSE:AA) is the world leader in the production and management of
primary aluminum, fabricated aluminum and alumina combined through its
active and growing participation in all major aspects of the industry.
Alcoa serves the aerospace, automotive, packaging, building and
construction, commercial transportation and industrial markets, bringing
design, engineering, production and other capabilities of Alcoa's
businesses to customers. In addition to aluminum products and components
including flat-rolled products, hard alloy extrusions, and forgings,
Alcoa also markets Alcoa® wheels, fastening
systems, precision and investment castings, structures and building
systems. The Company has 97,000 employees in 34 countries and has been
named one of the top most sustainable corporations in the world at the
World Economic Forum in Davos, Switzerland. More information can be
found at www.alcoa.com