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July 21, 2008

Alcoa Launches Alcoa-TV Video Channel on Website

NEW YORK--Alcoa (NYSE:AA) announced today a new feature for its Website: AlcoaTV, an all-video, YouTube-style microsite that aggregates and lists all streaming video content available on the 85,000-page site.

AlcoaTV gives visitors a rich-media lens through which to view and search Alcoa's business, sustainability, history and community activities. It can be accessed at

"We wanted to raise the profile of some of the site's best content," said Brad Fisher, Manager, "More and more of our important discoveries and innovations are being communicated through video, and this seemed like the best way to share it."

Highlights of the site include links to Alcoa’s historic 'Alcoa Can't Wait' TV and recycling advertising; a first-person account of the maiden flight of the Airbus A380 superjumbo passenger jet; video discussions of Alcoa products including Dura-Bright® wheels and Reynobond® with Kevlar® composite building panels; and community and sustainability activities from around the world.

About Alcoa

Alcoa is the world leader in the production and management of primary aluminum, fabricated aluminum and alumina combined, through its active and growing participation in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminum products and components including flat-rolled products, hard alloy extrusions, and forgings, Alcoa also markets Alcoa® wheels, fastening systems, precision and investment castings, and building systems. The Company has 97,000 employees in 34 countries and has been named one of the top most sustainable corporations in the world at the World Economic Forum in Davos, Switzerland. More information can be found at