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July 7, 2008
Alcoa's Popular Dura-Bright(R) Wheel on Permanent Display In New Transportation Museum
CLEVELAND--Alcoa (NYSE:AA) announced today that a permanent aluminum wheel display
has been placed in the recently opened over-the-road transportation
museum, America On Wheels, located in Allentown, Pennsylvania.
On display is Alcoa’s popular Dura-Bright®
with XBR™ wheel along with a timeline graphic
which visually tells the story of the 60-year history of the Alcoa
aluminum forged wheel starting in 1948 to the present. The display is
located in the Orientation Theatre, an area visitors first enter before
touring the museum.
“Alcoa is pleased to support America On
Wheels with a display of our popular Dura-Bright®
with XBR™ technology wheel. The opening of
this museum coincides with our 60th anniversary
celebrating wheel innovation. The synergy of these two events couldn’t
have come at a better time to commemorate our history and the history of
over-the-road transportation,” says Victor
Marquez, Global Vice-President of Marketing, Alcoa Wheel and
The $17 million, 43,000-square-foot museum, opened on April 12, 2008.
“We are honored to prominently display
Alcoa's wheel in our Orientation Theatre along with its
impressive timeline. Thank you to Alcoa for helping the wheels go round,”
says Linda Merkel, Executive Director of America On Wheels.
Alsofeatured in the museum are vintage Mack trucks, fire
engines, motorcycles, buses, muscle cars, tires and wheels, as well as
interactive games and educational tools. It is expected the museum will
attracted 100,000 visitors a year.
About Alcoa Wheels and Transportation Products
Alcoa Wheel and Transportation Products, headquartered in Cleveland,
Ohio, serves the commercial vehicle, automotive, and defense markets
with products used in a range of applications including cast and forged
aluminum wheels, aluminum space frames, specialized vacuum die cast
products, niche products such as Dura-Bright®
and Dura-Flange® wheels and M-Series™
medium truck wheels, as well as a variety of other aluminum components
for these markets. AWTP is composed of three divisions: Transportation
Products, Commercial Vehicle Wheels, and Automotive Wheels. It employs
2,800 people at 30 locations worldwide.
Alcoa is the world leader in the production and management of primary
aluminum, fabricated aluminum and alumina combined through its active
and growing participation in all major aspects of the industry. Alcoa
serves the aerospace, automotive, packaging, building and construction,
commercial transportation and industrial markets, bringing design,
engineering, production and other capabilities of Alcoa’s
businesses to customers. In addition to aluminum products and components
including flat-rolled products, hard alloy extrusions, and forgings,
Alcoa also markets its Alcoa® wheels,
fastening systems, precision and investment castings, structures and
building systems. The Company has 97,000 employees in 34 countries and
has been named one of the top most sustainable corporations in the world
at the World Economic Forum in Davos, Switzerland. More information can
be found at www.alcoa.com.