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| January 31, 2008
Kawneer Launches 2008 Sustainability Campaign: ''Every Day You Make a Choice, Make a Choice That Counts''
Campaign Reinforces Kawneer’s Commitment
to Sustainability
NEW YORK--(BUSINESS WIRE)--Alcoa (NYSE:AA) announced today that its Kawneer business, the leading
manufacturer of architectural aluminum building products and systems for
commercial construction, has launched its 2008 sustainability campaign,
reinforcing Kawneer’s commitment to the green
movement and highlighting its range of sustainable products. Centered on
the key message, “Every Day You Make a Choice,
Make a Choice that Counts,” the campaign
demonstrates how everyday decisions can make a difference in the future
of the planet.
The year-long marketing campaign officially launched this month with the
introduction of the 2008 Kawneer calendar, which featured
LEED-registered or LEED-certified projects where Kawneer products have
been integral to the sustainability solution. The calendar showcases
full-color photos of projects that have turned the idea of
sustainability into a reality. The calendar was printed on Forest
Stewardship Council (FSC) certified paper, contributing to the
conservation and responsible management of the world’s
forests.
A new ad campaign promotes Kawneer’s “sustainable
solutions” approach to environmental design
and construction also debuted in January in several trade publications.
Appearing as a two-page spread in select magazines and a single page in
others, it uses the “choice”
theme to illustrate how Kawneer products and systems can help
architects, glazing contractors and other members of the building team
make solid choices without compromising sustainability.
“At Kawneer, we’re
committed to making choices that count –
choices that have a positive impact on our communities and the
environment,” says Glen Morrison, President,
Kawneer North America. “We believe that in
choosing Kawneer, customers and architects can make choices that achieve
the business, performance and aesthetic goals for their projects, while
enhancing the sustainability of those buildings, as well.”
Other aspects of the sustainability campaign currently underway include
additional marketing tools for the sales force, an expanded presence at
the 2008 Greenbuild International Conference and Expo and a series of
product ads that reflect the sustainable launch design and messaging.
About Kawneer
With more than 100 years of innovation and experience, Kawneer North
America is headquartered in Norcross, GA, and is the leading
manufacturer of architectural aluminum products and systems for the
commercial construction industry. Kawneer is part of Alcoa’s
global Building and Construction Systems (BCS) business unit
headquartered in Geneva, Switzerland. Alcoa BCS manufactures and markets
architectural systems and products in North America, Europe, Asia and
the Middle East. Alcoa is the world’s leading
producer and manager of primary aluminum, fabricated aluminum, and
alumina facilities, and is active in all major aspects of the industry.
For more information on Kawneer or its products, please visit www.kawneer.com
About Alcoa
Alcoa is the world's leading producer and manager of primary aluminum,
fabricated aluminum and alumina facilities, through its growing position
in all major aspects of the industry. Alcoa serves the aerospace,
automotive, packaging, building and construction, commercial
transportation and industrial markets, bringing design, engineering,
production and other capabilities of Alcoa's businesses to customers. In
addition to aluminum products and components including flat-rolled
products, hard alloy extrusions, and forgings, Alcoa also markets Alcoa®
wheels, fastening systems, precision and investment castings, structures
and building systems. The Company has 107,000 employees in 44 countries
and has been named one of the top most sustainable corporations in the
world at the World Economic Forum in Davos, Switzerland. More
information can be found at www.alcoa.com
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