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April 17, 2007
Alcoa Wheel Products Wins 2007 Automotive News PACE Award
CLEVELAND--Alcoa Wheel Products was named a 2007 Automotive News PACE Award
winner at recent ceremonies in Detroit. The prestigious award recognizes
automotive suppliers for superior innovation, technological advancement
and business performance.
Alcoa Wheel Products was recognized for its Dura-Bright®
Wheels with XBR™ Technology. The truly unique
properties of this patented surface treatment create a cross-linked
system that actually penetrates the aluminum to become an integral part
of the wheel. Unlike coated wheels, it will not peel, crack, corrode or
chip. Dura-Bright® wheels only require rinsing
with mild soap and water to maintain their unique appearance.
During his acceptance speech, Kevin Kramer, President of Alcoa Wheel
Products said, “We are truly honored to be
recognized as a winner for this prestigious award. Dura-Bright®
technology is now enjoying acceptance from our global OEM partners while
we have also recently launched the innovation into our automotive
aftermarket business. Winning the Automotive News PACE Award further
validates our commitment to wheel innovation.”
Acceptance of Dura-Bright® technology has
recently resulted in wheel fitments on OEM and aftermarket applications.
At the 2007 New York Auto Show, Carroll Shelby unveiled the Ford Shelby
GT500KR fitted with the first application of Alcoa Dura-Bright®
technology on a production vehicle platform. Alcoa Wheel Products also
recently announced Dura-Bright® technology as
a wheel surface treatment option on their Adventure Series and Pro
Series aftermarket wheel lines. The company is now accepting orders.
The 13th annual PACE (Premier Automotive
Suppliers’Contribution to Excellence)
Award was presented by Automotive News, Microsoft, SAP and
Transportation Research Center Inc. (TRC Inc.). The competition was open
to suppliers who contribute products, processes, materials or services
directly to the manufacture of cars or trucks. The Automotive News PACE
Award is accepted around the world as the industry symbol of innovation.
Alcoa Wheel Products won in the Product category which recognizes
innovations in new products or services or in new product and service
development and introduction processes that have significant market
impact and act as “game changers”
in the automotive industry.
The Automotive News PACE Award ceremony also recognized suppliers in
three additional categories: Product –
Europe; Information Technology and Services, and Manufacturing Processes
and Capital Equipment.
Alcoa Wheel Products earned Automotive News PACE Award winner status
following an extensive review by an independent panel of judges
including a comprehensive written application and a site visit. For
complete details of the Automotive News PACE Award, visit www.automotivenews.com/pace.
About Alcoa Wheel Products
Alcoa Wheel Products is headquartered in Cleveland, Ohio, and employs
more than 3,000 associates in seven locations globally. The Alcoa
business unit manufactures cast and forged aluminum wheels for the heavy
truck, automotive, and motorcycle industries.
Alcoa (NYSE:AA) is the world's leading producer and manager of primary
aluminum, fabricated aluminum and alumina facilities, and is active in
all major aspects of the industry. Alcoa serves the aerospace,
automotive, packaging, building and construction, commercial
transportation and industrial markets, bringing design, engineering,
production and other capabilities of Alcoa's businesses to customers. In
addition to aluminum products and components, Alcoa also markets
consumer brands including Reynolds Wrap®
foils and plastic wraps, Alcoa® wheels, and
Baco® household wraps. Among its other
businesses are closures, fastening systems, precision castings, and
electrical distribution systems for cars and trucks. The company has
122,000 employees in 44 countries and has been named one of the top most
sustainable corporations in the world at the World Economic Forum in
Davos, Switzerland. More information can be found at www.alcoa.com.