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October 18, 2006

Alcoa Wheel Products Unveils Mobile Marketing Campaign

New Trailer Graphics Showcase Alcoa Dura-Bright® Wheels

CLEVELAND--(BUSINESS WIRE)--Alcoa Wheel Products announces a new mobile marketing campaign with the unveiling of 10 tractor trailers—each featuring trailer graphics that showcase Alcoa’s popular Dura-Bright® wheels.

The trailers, which feature the message, “When it rains, they shine”, will travel nationally, delivering materials as usual for Alcoa’s Howmet division, but also serving as a traveling advertisement for Alcoa Wheel Products. In addition to the graphics, the tractor trailers are equipped with the Dura-Bright® wheels they are promoting.

“Trailer graphics are a great way to communicate to our consumers,” said Curtis Samford, global vice president, marketing, Alcoa Wheel Products. “These individuals spend the majority of their time on the road and, therefore, this is an effective media outlet. Not only can consumers view the product information, but they also get to see the product itself in action.”

In August 2006, Alcoa introduced its new Dura-Bright® wheels with XBR™ technology, which are now brighter than ever and provide customers with wheels that are 53% more reflective and with 74% more image clarity! New Dura-Bright® wheels with XBR™ technology feature the same patented treatment consumers have grown to appreciate with Dura-Bright® wheels. They continue to resist corrosion and eliminate the need for polishing wheels to maintain their shine.

As always, consumers get all the same advantages and value of Alcoa forged aluminum wheels including:
  • Less weight for greater fuel efficiency and/or increased payload.
  • Better heat dissipation for extended tire and brake life
  • One-piece, forged in-strength that is 4.5 times stronger than steel
  • The widest selection of wheels and wheel accessories in the industry


For more information on Alcoa Wheel Products or Alcoa Dura-Bright® wheels with XBR® technology, call 1-800-242-9898 or visit www.alcoawheels.com.

Alcoa Wheel Products is headquartered in Cleveland, Ohio, and employs more than 3,000 associates in seven locations globally. The Alcoa business unit manufactures cast and forged aluminum wheels for the heavy truck, automotive, and motorcycle industries.

About Alcoa

Alcoa (NYSE:AA) is the world's leading producer and manager of primary aluminum, fabricated aluminum and alumina facilities, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap® foils and plastic wraps, Alcoa® wheels, and Baco® household wraps. Among its other businesses are closures, fastening systems, precision castings, and electrical distribution systems for cars and trucks. The company has 129,000 employees in 44 countries and has been named one of the top most sustainable corporations in the world at the World Economic Forum in Davos, Switzerland. More information can be found at www.alcoa.com.