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September 12, 2006
Kawneer Wins ''Glass Magazine's'' ''Crystal Achievement Award''; Honored for ''Most Innovative, Comprehensive Marketing Program''
NORCROSS, Ga.--(BUSINESS WIRE)--Sept. 12, 2006--Alcoa (NYSE:AA) announced today that Kawneer Company, Inc., part of its Building and Construction Systems business, is the recipient of a 2006 Crystal Achievement Award for "Most Innovative, Comprehensive Marketing Program". Presented by "Glass Magazine," the official publication of the National Glass Association, the award honors Kawneer's integrated campaign created to celebrate the company's 100th Anniversary. This is the inaugural year of the Crystal Achievement Awards, which recognizes significant innovations and achievements in architectural glass technology, manufacturing and marketing. Kawneer is the leading manufacturer of architectural aluminum products and systems for commercial construction in North America.
The year-long program to promote Kawneer's 100th Anniversary was designed to reach customers, architects, building owners, and employees through a range of marketing communications, including: trade/print media, special events, direct mail campaigns, trade shows, sponsorships and commemorative promotional items.
"We are very pleased to be recognized by this key trade publication, and to be a recipient of one of the Crystal Achievement Awards," said Glen Morrison, President of Kawneer North America. "Kawneer's 100th anniversary marketing program was designed to foster a sense of pride and enthusiasm with the key sentiment -- 'Thanks for helping us build an amazing century,' - symbolic of our history of building partnerships to achieve collective success. The messages communicated an appreciation for historical innovations and a look to what lies ahead - building on the past to building for the future," he said.
"Glass Magazine" will recognize the award winners at GlassBuild America: The Glass, Window & Door Expo, Sept. 19-21, in Las Vegas as well as in the September issue of the publication.
Celebrating 100 years of innovation and experience, Kawneer North America is headquartered in Norcross, GA, and is the leading manufacturer of architectural aluminum products and systems for the commercial construction industry. Kawneer is part of Alcoa's global Building and Construction Systems (BCS) business unit headquartered in Geneva, Switzerland. BCS manufactures and markets architectural systems and products in North America, Europe, Asia and the Middle East. Alcoa is the world's leading producer and manager of primary aluminum, fabricated aluminum, and alumina facilities, and is active in all major aspects of the industry.
For more information on Kawneer or its products, please visit www.kawneer.com. For more information on Alcoa, please visit www.alcoa.com.