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September 11, 2006
Alcoa Backs Commitment to Strength of Forged Alloy Wheels with New Warranty
CLEVELAND--(BUSINESS WIRE)--Sept. 11, 2006--Alcoa Forged Specialty Wheels, a Cleveland-based business unit of Alcoa Inc., today announced the expansion of their product warranty to a lifetime limited warranty across the entire automotive aftermarket replacement wheel portfolio.
Under the new terms, Alcoa extends a warranty to the original purchaser for the life of the wheel that will remedy defects in materials or workmanship by repairing or replacing a defective product that fails in normal use and service.
All Alcoa one-piece forged wheels are put through rigorous testing before they enter the market. "Our OEM-based design, production and testing methods ensure the quality and integrity of our wheels. As a result, we are confident Alcoa offers the strongest, most durable wheels available," stated Brandon Stotsenburg, Marketing Director, Alcoa Forged Specialty Wheels.
Along with rigorous development and testing, Alcoa also proves their wheel strength in extreme off road environments. Ivan "Ironman" Stewart recently selected Alcoa as the Official Wheel of the Baja Protruck Off Road Race Series. Alcoa also continues to aggressively work with teams that compete in extreme rock crawling and rock racing. "Protruck and other forms of off road competition allow us to verify and demonstrate the strength of our aftermarket wheels," said Stotsenburg.
The warranty goes into effect starting with wheel purchases on or after September 1, 2006. Visit www.alcoawheels.com for full warranty coverage and details.
To further communicate the benefits of forged aluminum, Alcoa also launches a new positioning logo and tagline to the marketplace.
"We conducted a through analysis of the marketplace and measured the perceptions of forged aluminum wheels," stated Stotsenburg. "Alcoa Forged Alloy Wheels containing the tagline Built Strong to Last a Lifetime best reflects our commitment to making strong, durable wheels that our distributors, retailers and customers can count on."
About Alcoa Wheel Products
Alcoa Wheel Products is headquartered in Cleveland, Ohio, and employs more than 2,000 associates in seven locations globally. The Alcoa business unit manufactures cast and forged aluminum wheels for the heavy truck, automotive, and motorcycle industries.
Alcoa is the world's leading producer and manager of primary aluminum, fabricated aluminum and alumina facilities, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap(R) foils and plastic wraps, Alcoa(R) wheels, and Baco(R) household wraps. Among its other businesses are closures, fastening systems, precision castings, and electrical distribution systems for cars and trucks. The company has 129,000 employees in 44 countries and has been named one of the top most sustainable corporations in the world at the World Economic Forum in Davos, Switzerland. More information can be found at www.alcoa.com