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Revamped Reynolds Kitchens Website Includes Recipes and Other Ease-of-Use Features
RICHMOND, Va.--(BUSINESS WIRE)--July 12, 2006--Alcoa Consumer Products (NYSE:AA) announced today that it has revamped its Reynolds Kitchen website (reynoldskitchen.com) in response to consumers' feedback and industry data. The site reflects Reynolds Products' new branding, and updated navigation and search tools. The simple format makes it easy for consumers to browse the site. New technical features enable updates to be done quickly and easily, making the site a dynamic and interactive source for the industry and consumers. The restaged website includes an abundance of recipes, tips and timesavers, and product information.
"We want this site to reflect the Reynolds brand personality. Consumers tell us cooking is more fun when using Reynolds brand products. Our goal was to bring that personality to the website," said Eric Beringause, President of Alcoa Consumer Products.
Alcoa Consumer Products is a global leader in the consumer packaged goods industry, supplying high quality and trusted foil, film and paper products to the retail and foodservice sectors. Within Alcoa Consumer Products, there are four businesses that globally manufacture and market branded and private label products. Reynolds Consumer Products is home to many well-recognized brands such as Reynolds Wrap(R) Aluminum Foil, Reynolds(R) Plastic Wrap and Reynolds(R) Cut-Rite(R) Wax Paper. Other businesses include Presto Products Company, North America's largest private label plastics company, Baco Consumer Products, the leading supplier of household wraps and bags in the U.K., and Reyco, a South American manufacturer and marketer of consumer and foodservice packaging products.