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May 12, 2006
Alcoa Packaging Receives GAA Award for its Shrink Sleeve Printing
RICHMOND, Va.--(BUSINESS WIRE)--May 12, 2006--Alcoa Packaging, a packaging and consumer business unit within Alcoa Inc. (NYSE:AA), received another award for its printing of the Nestle 90 oz. Hot Chocolate Syrup Shrink Sleeve. Yesterday evening, at the Gravure Association of America's annual convention, Alcoa Packaging received a Golden Cylinder Award for exceptional gravure printing. The GAA conducts the annual awards competition to promote the gravure process and to provide peer recognition for technical achievement. Alcoa Packaging's entry was judged by a panel of experts in the gravure industry over a two-day period in which entries from various gravure industries were evaluated to determine the "Best of the Best."
The Nestle 90 oz. Hot Chocolate Syrup shrink sleeve features 8 color, reverse gravure printing on a 50 micron PETG shrink label from Alcoa Packaging's Downingtown Packaging Plant in Downingtown, Pennsylvania. "This award denotes Alcoa's ability for exceeding the packaging industry's standards of gravure printing. The shrink sleeve label for the Nestle(R) package presented a challenge for our graphic consultants yet through a combination of innovative thinking and drawing upon the expertise of our employees, we were able to design a distinct, distinguished label for our customer," said John Kay, Downingtown Plant Manager.
With Alcoa's experienced graphics consultation, the graphic elements utilizing black were separated into two cylinders in order to specifically control the color in multiple areas. In order to be discreet about this separation, an in-depth review of the graphics was conducted so that the black trappings could be placed in areas that would be discreetly hidden. In addition to the separation of the black cylinders to provide rich chocolate images supported by a warm, flowing red velvet background, the gold banners that enhance the words "Hot Chocolate" have gradient vignettes that enhance the copy. The Alcoa Downingtown Packaging Plant was able to show its additional expertise in providing a smooth gradient transition of dark, to light, to dark. The overall effect is rich, decadent chocolate enhanced by a sumptuous red velvet background for a premium quality appearance.
This is the second printing award that Alcoa Packaging has received for the Nestle 90 oz. Hot Chocolate Syrup shrink sleeve. It also achieved a Silver Award for Printing Excellence from the Flexible Packaging Association at the organization's annual meeting in March 2006.
About Alcoa Packaging
Alcoa Packaging, based in Richmond, Virginia, manufactures a variety of packaging materials including extrusion and adhesive laminated pouch materials, overwraps and linerstock, blister lidding foil, thermoformed trays, cable wrap, plastic shrink sleeve body labels, shrink film and laminated foil. These packaging materials serve the world's leading consumer products manufacturers within the pharmaceutical, medical, food & beverage, and industrial markets.
Alcoa is the world's leading producer of primary aluminum, fabricated aluminum and alumina, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses as a single solution to customers. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap(R) aluminum foil, Alcoa(R) wheels, and Baco(R) household wraps. Among its other businesses are vinyl siding, closures, precision castings, and electrical distribution systems for cars and trucks. The company has 129,000 employees in 42 countries and has been named one of the top three most sustainable corporations in the world at the World Economic Forum in Davos, Switzerland. www.alcoa.com
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