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September 21, 2004

Alcoa Fujikura Automotive Ad Campaign Highlights Offerings to Automakers

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Sept. 21, 2004--Alcoa Fujikura Ltd.'s Automotive Division today announced a new print advertising campaign emphasizing its capabilities as a world leader in the design, development and production of high-quality electrical and electronic distribution systems for automakers.

"AFL created three ads with the themes of power, innovation and performance - all attributes AFL Automotive can bring to automakers because of our early involvement and responsiveness to customers throughout the process - from engineering to delivery," said Dan Alexander, vice president, Sales and Marketing for Alcoa AFL Automotive.

The next AFL Automotive ad will appear in the September 20, 2004 issue of Automotive News, a leading U.S. automotive trade publication. The campaign will continue through November 2004.

About AFL Automotive

AFL Automotive, a joint venture between Fujikura of Japan and Alcoa, is a world leader in the design, development and production of high quality electrical and electronic distribution systems for personal and commercial vehicles. It is dedicated to meeting the needs of vehicle manufacturers and their sub-suppliers around the world.

About Alcoa

Alcoa is the world's leading producer and manager of primary aluminum, fabricated aluminum and alumina facilities, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets, bringing design, engineering, production and other capabilities of Alcoa's businesses to customers. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap(R) foils and plastic wraps, Alcoa(R) wheels, and Baco(R) household wraps. Among its other businesses are vinyl siding, closures, fastening systems, precision castings, and electrical distribution systems for cars and trucks. The company has 120,000 employees in 42 countries and has been a member of the Dow Jones Industrial Average for 45 years and the Dow Jones Sustainability Indexes since 2001. More information can be found at www.alcoa.com