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August 24, 2004

Pittsburgh Brewing and Alcoa Team-Up on Launch of First National Beer in an Aluminum Bottle


  New Aluminum 'Iron City' Bottle Continues History of Innovation Between Companies That Invented Pull-Top Cans in 1962  

In 1962 Alcoa (NYSE:AA) and the Pittsburgh Brewing Company joined together to develop the first pull-top aluminum can, which revolutionized the beer and soft drink industries. Today, Alcoa announced the continuation of beverage industry innovation, with its participation in Pittsburgh Brewing Company's new aluminum bottle for its premium "Iron City" beer - the first beer to be introduced nationally in an aluminum bottle in the North American beer industry.

The new Iron City aluminum bottles will be used with the icon, premium lager brand. The new aluminum Iron City bottles will be available nationally beginning this week in specially designed 24-pack cases. The cases display the Iron City logo and feature, "Iron City Aluminum Beer Bottle" and the Alcoa logo on the sides.

The new aluminum bottles are made by CCL Container in Hermitage, PA - using Alcoa aluminum -- and transported to Pittsburgh Brewing's brewery in Pittsburgh for production of the freshest beer possible.

"Pittsburgh Brewing and our Iron City brand have a long history of innovation, from the first pop-top can, to the first twist-off resealable cap to our new aluminum bottle," said Joseph Piccirilli, vice chairman of Pittsburgh Brewing Co. "All of our innovations have not only been revolutionary, but successes as well because they are rooted in delivering true consumer benefits. This aluminum beer bottle - the first of its kind to be launched nationally - delivers many benefits to retailers and consumers. The product is unbreakable and the beer stays colder longer -- up to 50 minutes -- versus glass containers," said Piccirilli. "The consumers who were tested tell us they think the sleek, silver-metallic look of the aluminum is cool."

The new aluminum Iron City bottles will be available in specially designed 24-packs at all distributors and retail establishments this month.