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May 25, 2004

Beverage Forum Ad Highlights Alcoa's Packaging Solutions

PITTSBURGH--(BUSINESS WIRE)--May 25, 2004--Alcoa (NYSE:AA) will highlight its packaging solutions as one of the sponsors of the 2004 Beverage Forum, the only global all-beverage executive conference, which will be held Wednesday and Thursday, May 26 and 27, in New York City. The Alcoa ad, which will appear in the official program for the Forum, captures the breadth of Alcoa's $5.4 billion packaging and consumer markets' experience, knowledge, creativity, technology and products. CAN it, CAP it, LABEL it, are three one-stop solutions Alcoa offers through its Rigid Packaging, Closure Systems International and Flexible Packaging units. Whether beverage makers worldwide are seeking freshness and shelf-life that only an aluminum can delivers, the tamper evidence of an innovative bottle cap, or a vividly printed, eye-catching shrink-sleeve label, Alcoa has the packaging solution.