Alcoa succeeds when its customers succeed. Everything we do and everything we’re building toward must begin with that reality.
Alcoa recognizes that an acquisition strategy – even an excellent one – is no substitute for organic growth in all business units.
The Alcoa Customer Value challenges Alcoans to achieve this growth by putting customers front and center – to meet or exceed their expectations in quality, delivery and service.
Making this Value a living reality requires a cultural shift from what once was an internally-driven, manufacturing orientation to an externally-driven, customer-centric organization. That transformation began with the Alcoa Business System and is now being accelerated by our new Market Sector Lead Teams (MSLTs).
MSLTs are led by Alcoa’s top management with the mission of developing industry, market segment, channel and specific customer strategies. In the process, we seek to present a single face/multiple solution proposition to each Alcoa customer.
To date, Alcoa has deployed five MSLTs: Aerospace, Automotive, Commercial Transportation, Building and Construction, and Industrial Markets, with more planned in the near future. MSLTs are the first step in a systematic transformation to help our customers, and their customers, succeed.
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Andy Trageser (left) and John Cobes Jr.,
Alcoa Center, Pennsylvania, USA |
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