March 16, 2012
Alcoa Foundation Helps Score a Win for Sustainability at 2012 Super Bowl
More than 144 tons of material recycled, including 25 tons of aluminum beverage containers
EVANSVILLE, Ind.--(BUSINESS WIRE)--A dedicated team has spent the weeks after last month’s Super Bowl tabulating the amount of materials recycled during the big game in Indianapolis – more than 144 tons, in fact.
The Indiana Recycling Coalition (IRC), with financial support from the Alcoa Foundation, helped organize an effort to recycle materials at the Super Bowl and its numerous related events. The IRC worked closely with the 2012 Super Bowl Environmental Programs Committee to ensure that there were adequate recycling locations for fans to recycle their beverage containers and other materials.
Carey Hamilton, the executive director of the IRC, said a total of 144.03 tons of recyclable materials were collected from Super Bowl-related venues between Jan. 23 and Feb. 9, 2012, including Lucas Oil Stadium, the NFL Experience/Indiana Convention Center, the Super Bowl Village, the ESPN facility, Banker's Life Fieldhouse, and NFL Compounds.
She said this total included about 25 tons of aluminum from beverage containers.
Hamilton, who also served as the co-chair of the Indianapolis 2012 Super Bowl Host Committee's Environmental Programs, said the results were a victory for sustainability.
"The great success of the 2012 Super Bowl recycling effort is the result of 2 1/2 years of planning, the outstanding dedication of countless volunteers, staff and committee members, as well as support from a few key donors, including the Alcoa Foundation,” Hamilton said.
Alcoa Foundation, she said, helped make recycling available at several Super Bowl related venues outside of the Super Bowl Village. Also, Alcoa Foundation funds were used to secure necessary supplies for the Village recycling program.
Alcoa Foundation’s investment to the IRC was specifically focused on increasing awareness about the infinite recyclability of aluminum beverage cans, while also encouraging greater awareness about “away from home” recycling.
Paula Davis, President of Alcoa Foundation, congratulated the IRC for its work to increase recycling rates in the state of Indiana and for the important role it played nationally with the Super Bowl’s sustainability efforts.
“In the U.S., we have an enormous opportunity to improve our environmental footprint by recycling more of what we consume,” she said. “When recycled, a can of soda is back on the shelf in just 60 days. We’ve set a strategic goal to increase U.S. recycling rates of aluminum beverage cans to 75 percent by 2015."
“We are proud to support the Super Bowl recycling initiative and partner with the IRC to achieve that goal.”
Employees from Alcoa’s facilities in the state of Indiana – Warrick Operations near Newburgh, Lafayette, LaPorte and Lafayette – helped assist the IRC with the work that the statewide organization performed through assistance from Alcoa Foundation.
One impressive result from Alcoa’s partnership with IRC is that recycled materials edged out trash at the Super Bowl Village. Hamilton said the Village logged 52.92 tons of trash and 65.46 tons of recyclables, a decisive win for recycling and sustainability.
And that’s a score that everyone can celebrate, regardless of the team they rooted for on game day.
About Alcoa Foundation
Alcoa Foundation is one of the largest corporate foundations in the U.S., with assets of approximately US$446 million. Founded more than 50 years ago, Alcoa Foundation has invested more than US$550 million since 1952. In 2011, Alcoa Foundation contributed more than US$20 million to nonprofit organizations throughout the world, building innovative partnerships, engaging its people to improve the environment and educating tomorrow’s leaders. The work of Alcoa Foundation is further enhanced by Alcoa’s thousands of employee volunteers who share their energy, passion and purpose to make a difference in the communities where Alcoa operates. Through the company’s signature Month of Service program, in 2011, a record 56 percent of Alcoa employees took part in more than 1,200 events across 24 countries, reaching 81,000 children, serving 9,000 meals, planting 34,000 trees and supporting 1,800 nonprofit organizations. More information can be found at www.alcoafoundation.com
Alcoa is the world’s leading producer of primary aluminum, fabricated aluminum and alumina. In addition to inventing the modern-day aluminum industry, Alcoa innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets over the past 120 years. Among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys. Sustainability is an integral part of Alcoa’s operating practices and the product design and engineering it provides to customers. Alcoa has been a member of the Dow Jones Sustainability Index for ten consecutive years and approximately 75 percent of all of the aluminum ever produced since 1888 is still in active use today. Alcoa employs approximately 61,000 people in 31 countries across the world. More information can be found at www.alcoa.com.