June 26, 2012 


Alcoa’s ColorKast™ Die Cast Technology Used by Samsung; More Consumer Electronic Manufacturers Set to Use Breakthrough Product

PITTSBURGH
- Alcoa (NYSE:AA) today announced the first commercial success of its ColorKast™ technology in the consumer electronics market. As a result of this innovative technology, Alcoa can produce color anodizable aluminum die cast components with high-end cosmetics. The first use of the ColorKast™ technology appears on Samsung’s new digital camera NX210 and other consumer electronic OEMs are preparing to apply this technology to their products.


ColorKast™ is a breakthrough aluminum die casting technology that allows consumer electronics manufacturers to create cosmetically high-end, lightweight, and cost-effective components for portable electronic devices using proprietary alloy, process, and finishing technologies developed at Alcoa Technical Center. The result is cosmetic 3D products with the rich, metallic “look and feel” of anodized aluminum, and the high productivity and cost advantages of die castings as compared to unibody machining processing or magnesium die casting. In addition, products made from ColorKast™ create a better green solution relative to plastics or composites because aluminum is infinitely recyclable.


The performance and aesthetic requirements of ColorKast™ have been validated with Alcoa’s exclusive manufacturing partner, GK (Global Kwangsung) in South Korea, before being introduced to the market, leading to the success of the first commercialized application at Samsung.


For more information on Alcoa’s capabilities in the consumer electronics market, visit http://www.alcoa.com/con_electronics/.


About Alcoa

Alcoa is the world’s leading producer of primary aluminum, fabricated aluminum and alumina. In addition to inventing the modern-day aluminum industry, Alcoa’s innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics, and industrial markets over the past 120 years. Among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys. Sustainability is an integral part of Alcoa’s operating practices and the product design and engineering it provides to customers. Alcoa has been a member of the Dow Jones Sustainability Index for ten consecutive years and approximately 75 percent of all aluminum ever produced since 1888 is still in active use today. Alcoa employs approximately 61,000 people in 31 countries across the world. More information can be found at www.alcoa.com.

 

 


Alcoa can produce color anodizable aluminum die cast components with high-end cosmetics.