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Monday, March 30, 2009

MacBook Air one of EcoGeek's top 5

Everybody's making lists these days. EcoGeek.org, a blog that manages to elegantly combine a love for the environment with a love of all things techie, is no exception. Their list of the top 5 Green laptops includes one of our favorites, Apple's all-aluminum MacBook Air. Click here to check out the other four.

"This gorgeous laptop is also one of the greenest available. The display on the MacBook Air is without arsenic or mercury and the case is made from recyclable aluminum," raves blogger Emilia Johansson.


Thursday, March 19, 2009

Love at first sight -- Dell's new aluminum laptop

Adamo-onyx
We're standing up and cheering at Dell's sexy new fashion accessory, the all-aluminum notebook computer known as 'Adamo by Dell,' introduced March 17.

As anybody who's been paying attention to Dell's Abercrombie-and-Fitch-style ad campaign will tell you, 'adamo' means 'to fall in love' in Latin. And with Adamo's cool machined-aluminum base and choice of smart-looking anodized finishes in onyx or pearl, it's not hard to believe this could happen, even at the $1999 price tag.

A full-featured yet ultra-light and rugged design, Adamo is a sleek fit into the high-end category now owned by Apple's MacBook Air and HP's Voodoo Envy. Theyre light, they're thin, they're braggable. And they're expensive.

That said .....
With all due respect, and we're talking about a LOT of respect, we're wondering if it's time to ask the PC industry a simple question: does aluminum ALWAYS have to be the sexy (read 'pricy') choice? When do we get to see it move downscale, where it can do the most good?

Here's the reasoning. Aluminum makes any computer lighter, more rugged, and especially more energy efficient than plastic, bamboo or any other material you can wrap around a circuit board. Of course these benefits are especially valuable at the high-performance and high-mobility ends of the PC market. But there's another aluminum benefit that, as the climate gets warmer and the world gets smaller, trumps the others: recyclability.

Aluminum clobbers plastic in this category. For comparison, think of the beverage industry. While craft beers still come in glass, aluminum sits proudly at the Joe Six Pack end of the scale -- delivering soda pop and mass-market beer for the millions (billions, actually) -- because it's lighter than plastic and glass and is 99% recyclable, right back into its original form. Forever. That's made aluminum one of the most popular materials for beverage containers in history, at both ends of the market.

When are consumer electronics makers going to follow the beverage industry's lead?
Maybe they are. Apple is already moving in this direction. With their new MacBook, their notebook line is now 100% aluminum, along with their iMac, Mac Pro, monitors and iPods, all the way down to the teeny tiny new $79 iPod Shuffle. And they're promoting their products as certified Green.

Now that Dell is in the game, maybe Dell will fall in love too ... with the industry's most sustainable material for PC enclosures.

As the song goes, we can't wait.


Tuesday, March 03, 2009

The greener Apple? No argument here.

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That magnificent 17" Apple MacBook Pro, announced at MacWorld Expo in January, is starting to show up in Apple stores. It's joined a sweet lineup that includes 15" and 13" cousins and a 24" LED monitor.

Like the rest of the line, the new MacBook Pro is built different from just about any other notebook computer on the market. (Would you expect less from Apple?) Among many innovations, it features an aluminum "unibody" design: the bottom half, where the keyboard sits, is carved from a single block of aluminum.

Apple claims this design gives it many of the advantages laptop users crave, lightness and ruggedness being the top two. And of course, being an Apple, the visual impact is stunning.

But wait, as Steve would say, there's more. The unibody is part of what backs up Apple's claim that this is one of the greenest computers on the market today. How? by reducing the parts count and simplifying manufacturing, for one. By improving the heat dissipation, running the fan less, and extending battery life for another. And, of course just by being aluminum -- a material that's made for clean, high-value, low energy recycling.

When Apple introduced the unibody design last fall, there was some discussion in the blogosphere about this. Bloggers were comparing the process to plastic. The verdict seemed to be what you'd think: aluminum may be a bit more energy-intensive going in, but also chemically simpler and way more recyclable at end of life. And of course, in the meantime, it's an honest material: rugged, light, beautiful.

With the 17 now in stores, we were looking for a revival of this discussion, but haven't seen much yet. For our money, until they perfect the bamboo laptop, or the corrugated cardboard PC (which may have their own challenges) we're banking on our favorite metal as the greener way to go.


Wednesday, February 25, 2009

Kindle2 goes for cool. Read on.

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Online book superstore Amazon.com has released Kindle2, a quantum leap in technology in the handheld library market.

Kindle2 is the successor to Amazon's popular Kindle product. It sports 16 shades of gray 'e-ink;' 25% more battery life, a bigger library (1,500 books), and a slimmer, trimmer form factor. It even supports built-in 3G wireless (free!) that will download a whole e-book in just 60 seconds.

And this time around, Amazon is definitely going for cool. Amazon VP Ian Freed is saying that the device is designed to 'disappear' in your hand, like a real book does, only better. "One of the great things about Kindle is it doesn't ever get hot," said Freed in an interview with crave.com. We would respectfully suggest that one of the smart design decisions making this feat possible is the Kindle2's new all-aluminum back plate. Smart move.


Monday, January 12, 2009

Guess who came to Vegas?

Whether it's a down year, an up year, or in between, CES is a circus in the most positive sense: something spectacular seems to going on at every minute. Everything from the latest rock-band gaming equipment to yo-yo earbuds is on display.

This year, in the midst of it all, one of the show's more interesting announcements came not from a gadget manufacturer, but from GreenPeace, on the ground in Las Vegas. It's as if they've extended their planet-saving activism from the open ocean into the world's living rooms, where consumers sit and watch whales on big-screen TVs.

So what was GreenPeace doing in Vegas? Announcing a list of this year's greenest gadgets.

"We're on the hunt for a truly green product that is free from toxic chemicals and excels in energy efficiency and durability," said Casey Harrell, Greenpeace International toxics campaigner. "We're pleased to say that the electronics industry has taken encouraging strides towards increasing the green features on some gadgets over the past year but none stand out in all environmental categories. The race for the green winner is still on."

GreenPeace ranked TVs, laptops, monitors, desktop PCs and cell phones on a variety of criteria that included energy efficiency, clean manufacturing, materials and lifecycle logistics. Here's a link to last year's results. This year's will be posted soon.

At the top of the GreenPeace agenda is getting toxic chemicals such as brominated flame retardants (BFR) and PVC plastics out of consumer electronics. Hand in hand with this goal is improving the recycling rate. Far too many products end up in landfills in third-world countries, according to GreenPeace.


Jason's show wrapup

There are a number of interesting trends for flat panel televisions this year.  While in 2008 the "thin is in" style emerged, in the 2009 show, LG, Samsung, Sharp and others touted very slim, very attractive LCD and plasma televisions.  Thicknesses around 1 inch had to be seen to be believed. OLED TVs, which Sony showed off last year, are followed by OLED displays by LG and Samsung this year. True aesthetic design--colors and metallics--are also a major trend.
 
As for handsets, there is a variety of designs and surfaces.  This year, shiny casings and interconnected, multi-purpose functionality ruled.
 
All-in-all, an interesting show.  Design and advanced technology continue to be consumer electronics companies guiding lights.

...posted by Jason Chen, Alcoa CE Team


Friday, January 09, 2009

Less plastic, more metal in 2009

Two years ago at CES, the world was awed by the flatness, large size, and picture quality of LCD and Plasma displays. But display OEMs seemed to all share a trait in common: their stellar displays were all housed in a rather unremarkable sheath of black plastic. While the picture quality was spectacular, little attention, if any, was given to the design enclosure. Last year, however, OEMs like Samsung and LG introduced yet even thinner and larger displays, and there was a noticeable change in these (and other) OEMs' approach to design, replacing the black frame with innovative uses of color and glass. Still, there was something missing: anything metallic.

Well, Happy New Year! In 2009, not just one, but many OEMs have have introduced aluminum and perhaps other metals into their display frames. We are seeing a broad industry trend to use real metals in display frames and enclosures of notebook PCs and mobile phones as well. OEMs seem to particularly rely on metal as a design accent and "ribbon" around the periphery of the enclosure. Some OEMs, like Sharp, Panasonic, Toshiba, and Sony are showcasing stunning and innovative uses of aluminum within their display frames.

Beyond TVs, we are seeing other OEMs in both mobile phones and notebook PCs get creative with the use of metals and aluminum in their display enclosures. ASUS continues to introduce impressively designed notebooks and netbooks into the market. And RIM, which had a product portfolio last year almost entirely of plastic phones, has introduced multiple models this year that incorporate metals and/or aluminum

The universal emphasis is on design, fashion, and slim, lightweight products. But we've noticed something decidely different in this years' products -- less plastic and more metal.

Posted by Dave Farnsworth, Brigt Innovation, Alcoa CES team


Green is in

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While attendance compared to previous years is visibly down, the vibrancy of the market is borne out in the long lines and crowds in place as well as the full-scale exhibition booths by many companies, including Nokia and Panasonic. Nokia's booth seems to be as focused on the full user experience, i.e. wireless communities, web surfing, networking with other devices, digital integration into daily life. Also notable, HP's and Asus' fashion forward laptops and PCs, touting color, texture, and eye-pleasing design

"Green" design is on display as never before, with emphasis on recycle ability and life-cycle factors, including energy usage and environmentally friendly materials. LEDs as low energy components are also a rising factor in design.

Posted by Jason Chen, Alcoa CES team


Notes from the show floor

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It's obvious that attendance is down vs. past shows due to the economy. Industry reports claim 10% reduction in exhibits.


  • No real new "gotta have" products this year. Emphasis definitely on "greener", "thinner", "smaller"' and "faster".

  • Emphasis on all kinds of products that use less power and are recyclable. Alcoa can certainly help in this regard.

  • 3D technology seems to be on the comeback. There more companies with 3D gadgets and the infamous 3D glasses. (Aluminum frames would sure look good!)

  • Touchscreen mobile phones were everywhere. Big crowds at RIM (Blackberry) booth. Every mobile phone manufacturer wants to make a touch screen phone...Hot...Hot

  • Comedian Drew Carey was touting the benefits of his I-phone and Apple products during guest appearance at CES show.


Posted by Jim Stepter, Alcoa CES team


Thursday, January 08, 2009

ASUS lowers the bar -- and it couldn't be better

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Last year Taiwan-based ASUSTek Computer wowed the CES with their cute, tiny, affordable pastel-colored Eee PC netbooks. This year, everybody's doing cute netbooks. ASUS is moving on to something new. It's either an aluminum PC that's 90% keyboard; or an aluminum keyboard with an embedded PC and screen. Either way, writers ought to love a light, rugged ultraportable machine that lets you type fast and accurately on the go. Click here for a review and more pictures.


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