March 30, 2011

“Innovation for Now, Sustainability for the Future” – Alcoa Launches 2011 Alcoa Design Competition for Sustainable Innovation

(March 30, 2011, Beijing) Alcoa China announced today the launch of “2011 Alcoa Design Competition for Sustainable Innovation” in collaboration with Beijing Industrial Design Center (BIDC). In celebration of 125th anniversary of Alcoa founder Charles Martin Hall’s invention of modern aluminum technology, the competition aims to show how innovative applications of aluminum can make life better and more sustainable.

The 2011 Alcoa Design Competition for Sustainable Innovation invites design talents from China’s colleges and universities, institutions and design organizations to submit innovative aluminum applications design in commercial transportation, consumer electronics, green building and construction, packaging design with the theme of sustainable development, other new creative concept design, and possible applications to other industries and substitution of existing materials.

The proposal idea source could be any of the following three (but not limited to):

  • Innovative application of the aluminum to substitute existing products of other materials
  • Innovative application of materials in new industry and new products
  • Renovated and innovative application of the materials used in part of or the entire product.

Due to its high strength, light weight, anti-corrosion, and infinitely recyclable properties, aluminum is one of the world’s most sustainable materials. Aluminum can be recycled and reclaimed infinitely, and approximately 75% of the metal ever produced since 1888 still in use today. The recycling process requires 95 percent less energy than when producing aluminum from bauxite ore. And because it makes cars and trucks lighter and stronger, it helps reduce GHG emissions.  During the submission period, experts from Alcoa China Technical Center will hold campus talks among domestic universities to introduce in-depth aluminum’s environmental friendly features and applications.

The winners will be announced in September 2011 in Beijing. In addition to cash prizes, selected proposals may expect to be transferred to real products with the support of professional designers.

As Jinya Chen, Alcoa Asia Pacific President commented, “Alcoa’s founder invented modern aluminum smelting process 125 years ago, and then led its industrialization. Alcoa innovation has been leading industrial sustainable development and has been behind major milestones in various markets over the past century. The competition extends this philosophy. We encourage designers find new ways to use aluminum, to help build green GDP, and find China’s green economic solution.”

Chen Dongliang, Vice Director of China Industrial Design Association and Director of Beijing Industrial Design Center (BIDC), Shauna Huang, Vice President of Alcoa China Corporate Affairs, Wen Xianjun, Deputy of the China Nonferrous Metals Industry Association, and Professor Liu Guanzhong from the Academy of Arts and Design of Tsinghua University participated in the launching ceremony. Experts from the design, material and industrial fields discussed design innovation and material applications, and praised Alcoa’s efforts to explore multiple wins and use its R&D advantages.

“The competition provides a great platform for talented designers to promote themselves, realize their dreams, and greatly promotes the innovative application of materials and the development of material industries,” On behalf of Beijing Science & Technology Committee, Chen Dongliang expressed his appreciation to Alcoa China and stated, “Industrial design is an important means for China to transform its industrial structure and economic development mode. The research, development and application of new material, new technology and new processes have become the backbone of industrial design improvement. “Science and Technology plus design” , is a development mode not only reflecting needs from China’s green economic development strategy, but also providing enterprises with a breakthrough solution for innovation.”

The competition will also be part of Beijing’s efforts in competing for the title of World Design Capital.

About Alcoa
Alcoa is the world’s leading producer of primary aluminum, fabricated aluminum and alumina. In addition to inventing the modern-day aluminum industry, Alcoa innovation has been behind major milestones in the aerospace, automotive, packaging, building and construction, commercial transportation, consumer electronics and industrial markets over the past 120 years.

Among the solutions Alcoa markets are flat-rolled products, hard alloy extrusions, and forgings, as well as Alcoa® wheels, fastening systems, precision and investment castings, and building systems in addition to its expertise in other light metals such as titanium and nickel-based super alloys.

Sustainability is an integral part of Alcoa’s operating practices and the product design and engineering it provides to customers. Alcoa has been a member of the Dow Jones Sustainability Index for nine consecutive years and approximately 75 percent of all of the aluminum ever produced since 1888 is still in active use today. Alcoa employs approximately 59,000 people in 31 countries across the world. More information can be found at www.alcoa.com.

About Alcoa China
Alcoa started doing business in China through a technology relationship with China Non-ferrous Corporation (now Sino Metals) in the 1980s. Since 1993, Alcoa has invested more than $700 million in China’s aluminum industry. As of December 31, 2010, Alcoa China has 12 legal entities employing 1,035 people.

Alcoa China locates its Asia Pacific Headquarters in Beijing, with its plants, trading companies and offices in Beijing, Shanghai, Qinhuangdao, Kunshan, Suzhou, Guangzhou and Hong Kong, manufacturing sheets, fasteners, automotive components and aerospace products. Alcoa China is a member of the China Business Council for Sustainable Development (CBCSD) and the China Association of Enterprises with Foreign Investment (CAEFI). Alcoa created a strategic partnership with Chinaclo in February 2008.

Alcoa’s commitment to China is steadfast and evident every day -we adhere to our values and principles while acknowledging local laws and regulations, performing our social responsibilities and promoting sustainable development. Alcoa China won Multinational Companies with Contribution to Public Welfare in China Award, 2010 Corporate Social Responsibility Special Award, 2009 GoldenBee CSR China Honor Roll - Sustainable Product & Service Award and 2009 International Enterprise Contribution to Low Carbon China Award. Alcoa aims to be the best company in the communities in which we operate, to ensure long-term success for Alcoa and all of its stakeholders. More information can be found on www.alcoa.com.cn 

About Beijing Industrial Design Center 
Established in 1995 by the Beijing Municipal Science & Technology Commission, the Beijing Industrial Design Center (BIDC) is a standing institute whose goal is to promote the development of the design industry. The BIDC is responsible for researching the development of the design industry, carrying out design demonstrations, providing enterprises with design consultation and guidance, releasing dynamic information on the design industry, carrying out international exchange and cooperation activities, and holding design forums, exhibitions and training sessions.

The BIDC’s major tasks also include building the Beijing DRC Industrial Innovation Base and the China Design Market (CDM), organizing the annual “China • Beijing International Creative Design Exhibition” and the “China Red Star Design Award”, and managing to maintain close ties with the government, design institutes, universities, manufacturing enterprises, industrial parks, international organizations and social communities. The center’s efforts have helped to promote the establishment of a coordinated system embodying all the design resources of the government, industry, academia and research institutes and facilitate the development of the design and creative industries. www.bidcchina.com

For more information, please contact:

Shauna Huang
Vice President of Corporate Affairs
Alcoa China
Tel: +86 10 5921 5006
Fax: +86 10 5921 5050
E-mail: shauna.huang@alcoa.com