- Cast wheels
- Engineered finishes
- Forged wheels
Driven by innovative products and leading-edge technology, Alcoa aluminum wheels answer the auto industry’s call for customized, lightweight, great-looking wheels. Alcoa’s aluminum wheels offer the perfect combination of key attributes like highstrength, corrosion-resistance and lightweight material that customers demand.
Typical Applications
- Passenger cars and light trucks
- Commercial trucks
- Motorcycles
- Farm equipment
Competencies
- Complete product design and analysis
- Tooling design and process simulation
- Styling that sells vehicles
- Rapid functional prototype capability and launches
- Strong support, flawless launch execution
Advanced Technologies
Dura-Bright® Systems
Alcoa’s state-of-the-art Dura-Bright® system is a wheel surface treatment that actually penetrates and reacts with the aluminum, thus becoming an integral part of the wheel.
Key benefits include:
- Effective barrier to dirt, brake dust, oil and grime, which prevents surface dulling
- Maintenance-free surface is easily cleaned with soap and water
- Will not peel, crack, corrode or chip
- High surface brightness
Why Alcoa
- Surface technology both functionally and aesthetically innovative
- Unrivaled performance in lightweighting and material strength
- Global support for forging and casting technology
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DURA-BRIGHT®
Market Study Results
By conducting an extensive research and insight program, Alcoa determined that more than 60 percent of premium vehicle owners indicated willingness to pay at least $2,500 for Dura-Bright® benefits at the dealership to maintain their vehicle’s appearance. Findings suggest that consumers place a high value on lighter wheels that not only resist brake dust, but provide ease of maintenance.
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Alcoa Wheel Products
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