Aluminum will be greenhouse gas neutral by 2030


In the critical transportation industry, our research in lifecycle modeling has shown that by 2030 the emissions of the entire aluminum industry can be offset by the potential emission savings from the transport sector's increased use of aluminum.
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  • Forged wheels
  • Engineered finishes and surface treatments

Driven by innovative products and leading-edge technology, Alcoa aluminum wheels answer the auto industry’s call for customized, lightweight, great-looking wheels. Alcoa’s aluminum wheels offer the perfect combination of key attributes like high strength, corrosion-resistance and lightweight material that customers demand.

Typical Applications
  • Passenger cars and light trucks
  • Commercial trucks
  • Motorcycles

Competencies
  • Complete product design and analysis
  • Tooling design and process simulation
  • Styling that sells vehicles
  • Rapid functional prototype capability and launches
  • Strong support, flawless launch execution

Advanced Technologies
Dura-Bright® Systems

Alcoa’s state-of-the-art Dura-Bright® system is a wheel surface treatment that actually penetrates and reacts with the aluminum, thus becoming an integral part of the wheel.

Key benefits include:
  • Effective barrier to dirt, brake dust, oil and grime, which prevents surface dulling
  • Maintenance-free surface is easily cleaned with soap and water
  • Will not peel, crack, corrode or chip
  • High surface brightness

Why Alcoa
  • Surface technology both functionally and aesthetically innovative
  • Unrivaled performance in lightweighting and material strength
  • Global support for forging and casting technology
DURA-BRIGHT®
Market Study Results

By conducting an extensive research and insight program, Alcoa determined that more than 60 percent of premium vehicle owners indicated willingness to pay at least $2,500 for Dura-Bright® benefits at the dealership to maintain their vehicle’s appearance. Findings suggest that consumers place a high value on lighter wheels that not only resist brake dust, but provide ease of maintenance.
Alcoa Wheel Products
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