Case Studies

These case studies illustrate how Alcoa is acting upon its commitment to sustainable development throughout the world. We are pleased with this progress, but look forward to achieving even more.

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2010 — Community

Three volunteer teams, one cause: Operation Red Nose

On December 18, 2009 roughly 100 Alcoa volunteers and members of their families responded to over 215 requests for a safe ride home in three regions of Québec where Alcoa is present, namely Baie-Comeau, Bécancour and the Portneuf area.
Not only were the merrymakers brought home safe and sound, funds were collected for the benefit of the Fondation des Loisirs Côte-Nord, the Fondation des Amis des Estacades, and the Mira Foundation. Alcoa acknowledged the 680 hours of volunteer services accomplished by its people by granting the sum of $3,000 to each of these causes. This contribution was made possible thanks to the company’s ACTION volunteer support program.
“This is the second time this year that people from our aluminum smelters have gotten together on the same day to accomplish an activity that contributes to the well-being of our regions. These volunteer activities illustrate the synergy that prevails between our plants. We are particularly proud to join forces with Operation Red Nose, with whom we share the same priority: people’s health and safety,” declared Pierre Morin, President of Alcoa Canada.
The operation simply snowballed in Portneuf. The Deschambault Smelter employee in charge of the activity offered support to other area businesses in organising their own Red Nose event. Rachel Lunardi, Director of the Mira Foundation, asserted that, “Alcoa deserves credit for bringing Red Nose back in the Portneuf region following an absence of four years. Our thanks go out to Daniel Papin, who works at the Deschambault aluminum Smelter, and to all of his team”.
In Baie-Comeau, in addition to the contribution of the ACTION program, the sum of the voluntary contributions collected this year constitutes a record performance for Red Nose, with a total of $2,228.
Lastly, in Bécancour, the number of volunteers was considerably higher than last year.
This volunteer initiative brings the final touch to a record season, with 30 ACTION programs having taken place in Québec in 2009. That is the gift the people of Alcoa has offered organisations in their home regions in 2009.


The Deschambault team made Operation Red Nose a true success.

The volunteers from the Alcoa initiative in Baie-Comeau

A group of ABI volunteers in ACTION