To the same end, Alcoa, Alcoa Innovation and l’Association des designers industriels du Québec (ADIQ)organize an industrial design competition with the intention of bringing new products to market. In 2014, they launched their third industrial design competition.
Sésame creative doors, the winning concept of the first competition, ALUMINUM INNOVATES AT HOME, is already on the market. The winner of the second competition, SETTING THE TABLE FOR ALUMINUM, Primeau Designers’ Balcony eating area for urbanites, is making headway in its development phase. The latest design competition, ALUMINUM AS A DRIVER OF MOBILITY, invited innovative concepts for transportation and people on the move, taking advantage of aluminum’s performance, durability and nobility.
Charles Godbout and Luc Plante, winners of the first competition, were successful a second time with KOMBI, their tri-mode urban scooter. The people’s choice award, an addition to the latest competition, went to Brio Innovation for its clever shopping bag trolley, AL.
These design competitions, on their way to becoming classics, combine Québec industrial designers’ creativity and Alcoa Innovation’s technical knowledge to develop consumer products that create value and new aluminum processing opportunities.