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April 23, 2008
A tropical forest in New York
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Exhibition will reproduce various environments of the Amazon
Publication: O Globo
The Amazon is visiting New York. The biggest exhibition so far assembled abroad about the biggest tropical rain forest in the world was opened yesterday at South Street Seaport’s Pier 17 in Manhattan. This is a series of environments that reproduce the forest’s fauna and flora and help the public experience a tropical environment, accompanied by videos about the communities that live on the banks of the region’s rivers. Also on view are region’s scars, caused by devastation of the forest, as well as the projects that are helping preserve the environment. The exhibition is sponsored by Alcoa and runs until July 13.
- The project intends to show Americans just how complex the environmental issue in the Amazon is. This is a vast area, involving nine Latin American countries that correspond to the territory covered by 32 European countries; the Amazon forest occupies 54% of Brazil’s territory. The American public is very badly informed about the forest and to change the image of the Amazon in the USA we’ve produced a project that includes three exhibits and also an educational part, with material being offered to a million students in New York — Eugenio Scannavino Neto, one of the organizers.
In addition to the exhibition on Pier 17, two others are running at the same time.
One of them has design and fashion products made from forest material in projects that respect the environment, while the other has photos of forest tribes. The part dedicated to fashion has work by famous stylists, like Alexandre Herchcovitch.
- The idea is to make American consumers aware of products and projects that are environmentally responsible, in order to reduce the international buyers’ market in animal trafficking and wood that has no certificate of origin.
And to defend Brazilian sovereignty over this territory, by assuming our share of the blame for cutting down the forest — says Eugenio Scannavino Neto.
According to the organizer the success of the exhibition depends above all on publicizing those projects that are economically, socially and environmentally responsible.
- We defend the idea that preserving the Amazon is not only a task for Brazilians. It’s also something that depends on changing the behavior of consumers all over the world, of making consumers aware so that the products that protect the environment and the people of the forest conquer an international market — adds Eugenio, who later this year will be taking the Amazon exhibition to Amsterdam and Tokyo.
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