October 10, 2013

Alcoa talks about sustainability in organizations


CEO of the company in Latin America and the Caribbean will take part in the Sustainable Leadership Platform meeting
Franklin L. Feder, CEO of Alcoa Latin America & the Caribbean, is one of the speakers at the Sustainable Leadership Platform meeting, which takes place today (October 4) in the  Albano Franco Auditorium in FIEPA. This event, which is unprecedented in Belém, will bring together managers, students and others who are interested in the subject. The meeting will focus on the debate of how companies are involving and educating leaders for sustainability. It will also deal with the challenges posed for organizations by the subject and allow for the sharing of experiences.
Sustainability as a pillar in strategic planning in Alcoa will be one of the highlights during Feder’s presentation. The company, which this year is completing 125 years of activity worldwide, recently presented its Sustainability Report 2012, based on the GRI (Global Reporting Initiative) guidelines, a complete report model that is the benchmark in this area. Information, like the reduction in gas emissions and water consumption, features prominently in the document. The challenges and triumphs of the company’s unit in Juruti, in the west of the State, will also be one of the subjects dealt with. When the bauxite mine was set up its environmental licensing process was considered a benchmark in the sector. The project in Pará completed four years of operations in September.
According to Feder, “It’s not enough to be a leader who talks and practices sustainability; the important thing is that the whole company believes in the importance of the basic concepts and carries them out”, he said. “The biggest challenge that an organization that seeks to be sustainable faces, is how to divulge the basic characteristics of a sustainable company among its members. It’s fundamental that each one understands his or her role and practices social and environmental responsibility and citizenship on a daily basis”, he emphasized. 
After the talks by the guest leaders there will be a “Sustainable Leadership” workshop: “How to include sustainability in the management and culture of the company”. Participants will first learn of cases in which leader have been inspired and educated for sustainability. They will then have to interact with each other by way of group dynamics. The objective is to make local managers conscious of the importance of the role each one plays in transforming their organizations.


“We know that the companies which make most progress in this subject are those in which the top management believes and really practices the values of sustainability. But we also know that sustainable leaders may be latent in various sectors in the company. What the Sustainable Leadership Platform tries to do is precisely this: to awaken these potential leaders so they effectively operate in a practical way to make these companies more sustainable”, says Ricardo Voltolini, who came up with the idea for the Platform.
The Sustainable Leadership Platform is a movement created by consultancy company, Ideia Sustentável: Estratégia e Inteligência em Sustentabilidade [Sustainable Idea: Strategy and Intelligence in Sustainability]. Its intention is to inspire, connect and educate leaders for sustainability. This is the sixth regional meeting held in 2013. Entry to the event in Belém is free, but places are limited.



Regional meeting of the Sustainable Leadership Platform in Belém
Date: October 4 (Friday), from 8:30 a.m. until 4:30 p.m.
Venue: Albano Franco Auditorium (1588 Trav. Quintino Bocaiúva, 1588, ground floor)
Capacity: 150 places


About Alcoa


Alcoa Alumínio S.A. is a subsidiary of Alcoa Inc. which is the world’s leading producer of primary aluminum and fabricated aluminum, as well as the world’s largest miner of bauxite and refiner of alumina. The company employs approximately 61,000 people in 31 countries and for the twelfth consecutive year the company is a member of the Dow Jones Sustainability Index. Alcoa is present in Latin America and the Caribbean where it has operations in Brazil, Jamaica and Suriname and about 7,000 employees.  This year, the company completes 125 years of operations in the world.


In Brazil the company operates in the whole of the aluminum production chain, from bauxite mining to the production of transformed products. Alcoa has six production units and three offices in the states of Maranhão, Minas Gerais, Pará, Pernambuco, Santa Catarina, São Paulo and the Federal District. The company also has shareholdings in four hydroelectric power stations: Machadinho and Barra Grande on the border of the states of Santa Catarina and Rio Grande do Sul; Serra do Facão in Goiás; and Estreito, between Maranhão and Tocantins. In 2012, Alcoa recorded revenues of R$ 2,6 billion in Brazil. In the same year it was considered a benchmark in sustainability, being one of the year’s 21 model companies in the Guia EXAME de Sustentabilidade [EXAME Magazine’s Sustainability Guide]. In 2013, it was recognized for the twelfth time as one of the Best Companies to Work and for the second consecutive year the Best Company for Women to Work in Brazil, by the Great Place to Work Institute. Further information can be found at and follow @Alcoa on Twitter at and follow Alcoa on Facebook at